About AkzoNobel
Since 1792, we’ve been supplying the innovative paints and coatings that help to color people’s lives and protect what matters most. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We’re active in more than 150 countries and use our expertise to sustain and enhance the fabric of everyday life. Because we believe every surface is an opportunity. It’s what you’d expect from a pioneering and long-established paints company that’s dedicated to providing sustainable solutions and preserving the best of what we have today – while creating an even better tomorrow. Let’s paint the future together.
For more information please visit www.akzonobel.com
Segment Marketing Manager
Yacht Coatings Segment
Competitive salary plus market leading benefits package
UK Based
We encourage you to apply if you have relevant experience and expertise for this role, even if you don’t meet all the criteria listed in the job description.
Job Purpose
You will play a critical role capturing insights, developing strategy, creating value adding initiatives and leading the development of products and services required to win in high value our Yacht coatings segment. As a market driven by high quality and brand aspiration, your role will include guiding the positioning of our brands and promotional activities aligned with sales to meet financial, sustainability and brand equity goals.
Job Responsibilities
1. Implement strategic go-to-market models, translating customer and market demands into strategy and value adding initiatives.
2. Build a thorough understanding of customer needs to create and implement needs-based market segmentation.
3. Oversee deployment of strategic marketing activities hand in hand with sales and R&D leadership.
4. Collaborate with colleagues to develop customer, competitor and market insights to aid the development of winning value propositions & concepts.
5. Oversee an experienced team of marketeers to strengthen the impact and execution of marketing and product marketing deliverables.
6. Monitor performance & adjust planning to maximise effectiveness.
Job Requirements
1. Ideally a graduate in a scientific or marketing discipline with experience in more than one area of sales & marketing.
2. Extensive experience working in commercial environment and an understanding of the coatings sector.
3. Experience in effective marketing strategy creation via segment planning frameworks, working with customers and sales to create and execute plans.
4. Understanding of product management with proficiency in working with R&D and product marketing principles to deliver an innovation pipeline.
5. Exposure and experience in brand and communications, showing aptitude to effectively co-create requirements and execution plans for segment with Brand and Marketing Communications teams. B2B and B2C environments, including retail and or trade marketing experience.
What Makes You Stand Out
1. Excellent communication & interpersonal skills.
2. Committed to a collaborative working environment where supporting colleagues is key.
3. Experience of working with different product & services groups.
4. Used to operating in a matrix environment.
What do we Offer at AkzoNobel
We offer great personal development opportunities and roles with breadth, depth of scope and impact. We also offer comprehensive packages including:
1. Competitive Salary (depending on experience).
2. 25 days holiday excluding bank holidays.
3. Income protection.
4. Staff discount at Dulux Decorator Centre stores.
5. Employee Assistance Programme.
6. Employee Life Assurance.
7. Company pension.
8. Product discounts.
9. Flexible benefits scheme offering benefits including Gymflex, retail card, dental cover and more!
We have been inventing the future for more than two centuries and need people like you to be part of the team. Apply online via the link and we will get right back to you.
We are advocates of a healthy work life balance and mental wellbeing. We are happy to look at flexible working options for all our roles.
At AkzoNobel we are highly committed to ensuring an inclusive and respectful workplace where all employees can be their best self. We strive to embrace diversity in a context of tolerance. Our talent acquisition process plays an integral part in this journey, as setting the foundations for a diverse environment. For this reason we train and educate on the implications of our Unconscious Bias in order for our TA and hiring managers to be mindful of them and take corrective actions when applicable. In our organization, all qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.
Requisition ID:44730
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