About the role
University of Staffordshire is looking for a talented and driven marketing professional to join our vibrant Marketing, Brand and Voice team.
As a Marketing Business Partner at University of Staffordshire, you'll play a pivotal role in shaping student recruitment marketing and driving growth across our diverse portfolio.
You’ll join the Portfolio Marketing Team, working across the full student lifecycle from initial enquiry, through to application, conversion and enrolment.
Working collaboratively with teams across Marketing, Recruitment and our Academic Schools, you’ll deliver dynamic, results-driven marketing strategies that support our income targets and elevate our institutional profile.
Main Responsibilities
• Lead the creation and management of portfolio-specific marketing plans for student recruitment.
• Conduct thorough and regular competitor analysis to inform marketing strategies.
• Create insightful recruitment reports, tracking digital activity to ensure maximum exposure.
• Collaborate with colleagues to produce content that resonates with your audience, ensuring we’re always communicating the right message at the right time
• Offer market intelligence and data to support new and current course proposals.