DIGITAL MARKETING & INSIGHTS EXECUTIVE
UP TO £35,000
REMOTE WORKING - MUST BE BASED AROUND SURREY, HAMPSHIRE, BERKSHIRE AREA
We are working with a fantastic premium hospitality company who are looking for a Digital Marketing & Insights Executive to join a marketing team to support across multiple UK sites. This role includes:
1. Reviewing the analysis of data across paid media, website, and email reporting on performance to make recommendations on future improvements from a variety of sources including Google Analytics.
2. Looking at market trends and customer insight from paid digital media activity and providing actionable recommendations to improve campaign performance and engagement.
3. Interpreting data from various digital channels using tools like Google Analytics, Google Ads, social media insights, and CRM systems.
4. Driving data-driven customer insights and being the voice of the customer by gathering member and prospect feedback from surveys.
5. Developing regular monthly marketing scorecard reports and tracking key metrics.
6. Providing data-driven insights to help with the development of marketing strategies and elevate the success of marketing campaigns.
7. Supporting with email marketing campaigns and monitoring/reporting on their performance.
8. Supporting the web agency where required to optimise and update website changes, form creation, and create landing pages.
The suitable candidate will have:
1. 2 years experience in a digital marketing role.
2. A proven track record in analytics and insights, specifically with Google Ads and web analytics.
3. Previous experience in prospect generation (preferable).
4. A working knowledge of HTML.
5. Must be a car driver with own transport.
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