About Our Client
You'll play a key role in optimising digital campaigns, ensuring data-driven decisions lead to improved engagement and business growth.
Job Description
The Role:
* Analyse data from digital marketing campaigns (SEO, PPC, email, social media) to track performance and identify areas for improvement.
* Monitor key metrics and KPIs such as traffic, conversion rates, and ROI, providing regular reports.
* Use tools like Google Analytics, Google Ads, and CRM systems to gather insights and optimise campaigns.
* Conduct A/B testing and analyse the impact of different strategies.
* Research market trends and competitor performance to support marketing decisions.
* Work closely with the marketing and sales teams to ensure data-driven decisions improve engagement and growth.
The Successful Applicant
Digital Marketing Data Analyst - What We're Looking For:
* Experience in digital marketing analytics or a similar role.
* Strong understanding of Google Analytics, Google Ads, and SEO/PPC tracking tools.
* Ability to interpret data and present actionable insights.
* Experience with CRM platforms and email marketing analytics is a plus.
* A detail-oriented and analytical mindset, with a passion for data-driven marketing.
What's on Offer
Digital Marketing Data Analyst - What's in It for You?
* A salary of £30,000.
* Based in Halifax, Onsite.
* A key role in shaping marketing strategies through data and insights.
* Work in a growing, fast-paced environment with a collaborative team.
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