Who we are
We’re the people behind the global loyalty currency, Avios, and home to three ambitious, growing businesses; IAG Loyalty,BA Holidays and The Wine Flyer. Each business has its own goals and strategy, but collectively we create brilliant experiences for our global customers.
We’re on a truly exciting journey of growth and transformation – we’re going places! This is where you come in.
The opportunity
Following a recent marketing transformation, weve created a brand new role for a Senior Brand and Marketing Manager to help transform the Avios brand.
Youll play a critical role bringing together brand and social activities into a dedicated sub-team covering multiple key marketing functions including brand leadership, brand maintenance, go-to-market brand campaigns, B2B brand storytelling, and social media strategy.
What you’ll get up to
1. Working with the Brand and Marketing Lead, youll create a top down strategy for the Avios brand based on agreed targets and behavioural objectives; maximising channel effectiveness and delivering customer change.
2. Youll oversee the delivery of compelling multi-channel direct campaigns and communications for Avios campaigns for our partner airlines as relevant. Youll cover briefing through concept development and creative, artwork, production and media buying, keeping stakeholders informed at all times.
3. Youll work closely with the Brand and Marketing Lead and the Social Media Manager to ensure the social media strategy is fully set up and implemented.
4. Youll ensure campaigns have relevant targets in place and agree what testing and post campaign analytical insight may be required.
5. Youll also play a key role in maintaining the infrastructure that enables the reputation of Avios Brand, including brand development and partner or franchise audits as necessary.
What we need from you
1. You should be a brand specialist with a strong focus on marketing channels and media mix, who can lead a team towards achieving brand awareness targets.
2. Youll have a breadth of knowledge across marketing channels and an understanding of how to optimise existing channels while exploring new opportunities for brand expansion.
3. You have experience in balancing multiple workloads, making difficult prioritisation decisions, and effectively visualising work across teams using agile principles.
4. Ideally youll have familiarity with Google and Meta products, especially from the social media perspective.
5. Youve led teams and can demonstrate how youd coach and develop your squad to deliver award winning work; focusing on the right capabilities for a multi-disciplined team.
We may not be right for you if:
1. You only want to focus on your to-do list; we’re a small, high-performing team, we help each other to succeed.
2. You value perfection over fast iteration and progress; IAG Loyalty moves fast, we learn and iterate as we go; our environment isn’t right for everyone.
3. You’re looking to create but not build; this is an end-to-end role, you need to be comfortable owning your space, from ideation through to delivery and review.
If youre ready to make an impact, push boundaries, and embark on a journey of continuous growth, we want to hear from you! Dont let a few unchecked boxes hold you back—your unique perspective and talents are what we value most.
The role has a blended base, between our Central London office and home. We trust you to make the right decision about the type of work that is best done in each location. We expect you’ll achieve a 50/50 split between the two and there may be times where you’ll want to visit our other locations to tell their stories, too (fully reimbursed).
In return youll get:
1. Access to non-contractual Annual Bookable Travel Concessions for you and up to 3 nominees.
2. Unlimited standby and premium standby fares for you and your nominees on the full British Airways network and numerous other partner airlines from day one.
3. 20 days working from abroad in Europe per annum.
4. Annual Bonus (dependant on company and individual performance).
5. Company pension of 9% (6% contribution from IAGL, 3% employee contribution).
6. 25 days annual leave, + 2 days charity leave and a day off on your birthday.
7. New joiner, birthday and recognition Avios.
Equity, Diversity and Inclusion at IAG Loyalty
Our vision, to create the worlds most rewarding experiences, applies not only to our customers but for our colleagues too. Its about taking belonging seriously, actively fostering a culture where everyone feels welcomed and valued by embracing diverse identities, personal histories, and perspectives.
This commitment makes IAG Loyalty a rewarding place to work and enhances our ability to solve complex problems, drive innovation, and better serve our customers and communities.
Please let us know if we can make any reasonable adjustments to support your interview process with us.
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