Job Description What will the role involve? A sharp eye for a story that’s likely to spark interest in a large group of people, be shared, generate discussion, help people make decisions in their own lives or prompt a laugh. Source and create content for our great national and regional titles, writing in an engaging and easy-to-access style to reach as large an audience as possible You will be creative with a stream of original ideas for content that readers will love - to ensure we get the highest possible levels of audience engagement. You will utilise AI tools, in line with company policies, to optimise content creation, improve accuracy and efficiency, and create engaging articles that resonate with our audience Find and tell stories within your topic areas which engage as many readers as possible on brands across the Reach network Develop original ideas for content which will perform well on our national and regional brands Source on-brand stories from social platforms including Instagram, TikTok and Facebook, as well as blogs Build communities online and in real life to share stories with once published, and engage with readers about those stories Liaise with content editors to maximise opportunities to drive engagement after publication Write stories and headlines in ways that encourage people to read and share them Monitor social media trends and specifically target key referrers Uphold Reach's policy around diversity and inclusion and work to ensure our values around non discrimination are upheld in everything we publish. Utilise AI tools, in line with company policies, to optimise content creation, improve accuracy and efficiency, and deliver engaging articles for the vertical that resonate with our audience