ABOUT US
Team Cyclone is an IPG team dedicated to Dyson. A beacon of innovation, it is a unique part of IPG Mediabrands, run out of UM but incorporating people from all parts of the network.
Dyson is not an ordinary brand. Which is why we’re looking for extraordinary people to join us. We promise an exciting journey of learning, discovery and breaking down barriers.
You can read more about our promise to Dyson on the next page, but our vision for Team Cyclone is one of a unified team working collaboratively across agency brands, borders and departments to create outstanding work.
You will get the opportunity to work with, and learn from, some of our smartest people as we pave the way ahead for Dyson’s marketing and advertising efforts across the globe.
Above all, we are looking for people who are proactive in building bridges, whether that be through team events, collaborative brainstorms or simply picking up tasks that seem to have fallen between a few chairs. People who use their curiosity and questions to open unexpected doors and solve problems.
We aspire to have ‘one global voice’, which leaves little room for ego on the team. We focus on doing what is right – not being right. Listening more than talking. It means we are open and honest with each other and that we hold each other accountable to ensure execution is on point and always joined up.
You will need to be comfortable balancing shifting priorities, delivery pressures and the challenges that come from being part of a matrix organization, but for the right candidate the awards and opportunities for personal career growth are high.
ABOUT THE ROLE
An exciting opportunity to join the team working across Dyson in a global capacity collaborating across 43 markets. As Global Planning Director you will play a significant role in the team, driving forward innovative thinking and media planning excellence from budget setting to innovation & big ideas.
As Global Planning Director you will be at the centre of developing global strategies across Dysons three Business Units (Home, Beauty, & Wearables). You will work closely with the Global Head of Planning and be responsible for a team who deliver across planning, operations and account management. You will also work closely with our strategy, audiences, analytics, and performance functions to build the plans to launch future Dyson innovations. You will be highly organised, personable, collaborative and team-oriented, with confidence in leading a piece of business and will look to nurture and develop talent within your remit.
KEY TASKS AND RESPONSIBILITIES
To gain the respect and trust of all relevant client personnel by demonstrating knowledge, commitment and enthusiasm for their business:
Client Leadership:
1. Place the client’s needs at the heart of all delivery and build strong, meaningful relationships with client peers
2. Anticipate Dyson needs and ‘next-questions’ to bring leadership and true consultant value to your client relationship
3. Build your understanding of Dysons business to identify areas where Team Cyclone can overcome challenges and unlock new opportunities of growth for UM & IPG
4. Deliver ‘best-in-class’ work as the standard for both internal & external documents and presentations
5. Work closely with senior team members and build strong relationships within Team Cyclone (globally, regionally, and locally), across UM & IPG, our key day-to-day clients, our global media partners
Strategy & Planning:
6. The primary role of the Global Planning Director is to deliver central strategy and planning guidance across Dyson Business Units accelerating our local markets by delivering global excellence
7. You will work across Dysons Home, Wearables and Beauty categories, and other project based work
8. You will lead planning deliverables across global NPD & annual planning workstreams, working with a team to develop guidance across audiences, budget setting, phasing, comms architecture, big ideas, channel inspiration and measurement
9. Work with our analytics function and Head of Planning to build global budget setting & investment guidance
10. Work closely with our performance team to ensure growth strategies are built into everything we do
11. Be able to own & direct the end to end delivery of briefs from planning requests to PCAs
12. Lead on planning capability projects that support accelerating both Dyson and our teams(e.g planning for attention / journey based planning)
13. Play a leading role in identifying new frontiers (innovation) and working on processes to bring them to market alongside regional and local teams
14. Play a leading role in shaping our processes, WOWs and solutions, in order to effectively deliver guidance across our regions and 43 markets
15. Take a leading role in executing our planning product and look for ways to improve and evolve it
16. Play a supporting role in nurturing our media partnerships from growth partners to JBPs
Regional & Local Market Governance:
17. You will provide support to our regional functions and local markets when it comes to strategy & planning and other projects related to accelerating Dyson and IPG growth
18. Lead regular communications with regional teams and local markets, implementing governance frameworks
19. Foster deep and productive relationships with regional and local Team Cyclone teams, share best-practices from across the markets, escalate challenges to regional and global leaders and celebrate successes.
20. Embrace and contribute to regular central forums on calls, in meetings and within collaboration spaces such as Microsoft Teams and Asana to build the shared culture across Team Cyclone and wider UM teams
ABOUT YOU
21. You have previous media agency experience
22. You are an experienced comms planner across offline and online media channels
23. You are confident with planning tools and ability to budget set
24. You have local market planning experience
25. You have excellent communication skills
26. You enjoy working in a team environment that promotes collaboration
27. You have strong project management skills, being able to manage multiple projects at once
Employee Transparency
At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
Please reach out to our Talent Inclusion Specialist Jess at if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.
The Perks
We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:
28. Flexi–leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
29. Free breakfast and free lunch
30. Early finish Fridays
31. Core Hours (Mon-Thurs, flexible start/finish times)
32. Retail discounts
33. Electric vehicle salary sacrifices car scheme
34. Wellbeing programme, including Headspace & flu jabs
35. Interest free season ticket loan
36. Paid time off for Volunteering
37. Group Income Protection
38. Life Assurance
39. Private Medical Insurance or Health Cash Plan (dependent on level)
40. Group Personal Pension Plan with matched contributions from 3-6%
41. Generous Parental Leave & Pay
42. Independent mortgage advice
43. Financial education
44. Employee Assistance Programme
45. Free eye tests
46. Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!