About The Role
The Telegraph needs a Social Media Editor to maximise the potential of our lifestyle content on social media. In this role you will be responsible for developing and implementing our social media strategy across all platforms, maximising content to reach and engage potential subscribers.
You will have the chance to work across a variety of content in a fast-paced newsroom, alongside some of the country’s best journalists in their field. This is an exciting challenge to make a real impact in growing audiences and increasing engagement.
Please note: This role is based in our newsroom and may work across a seven day rota.
Key Responsibilities
* Develop the social media strategy for The Telegraph’s Lifestyle pillars (Money, Health, Travel, Food & Drink, Culture, Fashion) across all platforms, with a focus on driving quality subscriptions.
* Create written, graphic and video content to be distributed on main and subbrand social media channels that aligns with the Telegraph brand and content strategy.
* Edit and maintain the Telegraph’s Lifestyle subbrand social media feeds to a high standard.
* Attend desks’ editorial conferences and weekly planning meetings to develop and advise on ideas and content plans for upcoming articles.
* Help promote the use of social media across the newsroom and work closely with journalists and publishers to advise on best practice, develop ideas and implement strategies.
* Collaborate with desks and external contributors to organise collaborative promotions, such as Instagram collaborations.
* Provide insight on social trends and conversations to the desks to inform commissioning and suggest angles that will maximise social reach and subscriptions.
* Create and implement social plans for articles, series, and promotional campaigns in order to maximise engagement with our content on channels at key times.
* Use data and analytics to analyse performance, inform onward social strategy and deliver strategy KPIs.
* Develop an effective evergreen content strategy and maintain a cross-platform content calendar.
Key Skills
* Previous experience in a social media role with a good understanding of creative content production in a busy editorial environment. Experience developing and a passion for lifestyle social content highly desirable.
* Strong understanding of social algorithms, capturing audiences’ attention and what generates engagement on across platforms.
* Experience in video production and editing for social media.
* Ability to set strategy, present ideas and work collaboratively with other social editors.
* Confidence in working with other teams, proactively voicing ideas and collaborating on internal projects/campaigns.
* Ability to work well under pressure and to tight deadlines whilst maintaining flawless accuracy.
* Excellent and clear communication and presentation skills.
* Strong organisational and planning skills, with experience producing content plans that capitalise on news events/audience trends.
Benefits
The nature of our industry means life at the Telegraph Media Group is fast-paced, demanding, and interesting. We also want it to be rewarding for everyone who works here by creating a suite of benefits that contribute to lifestyle choices and leisure activities. From dynamic working opportunities, medical cover, and parental leave (six months fully paid maternity leave and enhanced paternity/partner leave), to life assurance and season ticket loans, you can choose from a range of flexible benefits, designed to support your lifestyle and help you achieve a healthy work-life balance.
Training and development
With support from your manager and colleagues, you’ll also have access to a variety of training and development opportunities through The Academy. Covering a range of personal and professional skills, our courses enable you to develop an enjoyable and rewarding career.
Our commitment to inclusion
At Telegraph Media Group, we foster a diverse and inclusive workplace and we are committed to building a team that reflects a wide variety of skills, perspectives and backgrounds. We believe in equality of opportunity and welcome candidates from all backgrounds, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.
We are proud to be a Level 3 Disability Confident Leader as part of the government’s Disability Confident Scheme. If you are disabled or have a long-term health condition and would like support in applying for any of our roles or if you require any reasonable adjustments in the recruitment process with us, please make us aware.
To find out more about Diversity, Inclusion and Belonging at Telegraph Media Group, and for more information on our purpose, beliefs, and people values, please visit our website .