Reuters is looking for an experienced Campaigns Marketing Manager that will join the Reuters Agency, Growth Marketing team to support and implement multiple programmes across digital channels including webinars, email, organic and paid social and paid search, as well as the content and creative development.
In addition, this role manages the marketing pipeline, including sourcing, qualifying, nurturing & managing demand generation (acquisition through retention) by building, activating, and measuring omnichannel marketing campaigns to deliver on the goals set by the organisation.
About the Role:
As our Campaigns Marketing Manager, you will:
* Strategise and execute end-to-end digital marketing campaigns across webinars, email, social media (organic and paid).
* Develop compelling content and creative assets to support marketing initiatives.
* Manage the marketing pipeline, from lead generation to customer retention, through targeted omnichannel campaigns.
* Optimize customer journeys and paid media strategies to increase conversions and ROI.
* Implement and oversee processes for efficient campaign management and performance measurement.
* Analyze marketing funnel metrics to drive revenue goals and identify areas for improvement.
* Monitor industry trends, implement best practices, and innovate marketing approaches.
* Track budgets, spend, and KPIs, providing regular reports and insights to stakeholders.
* Collaborate closely with sales teams to evaluate marketing impact and optimize results.
* Manage relationships with internal teams, external suppliers, and third-party partners.
About You:
To be our Campaigns Marketing Manager, you will likely have:
* Experience (5+ years) in campaign management or digital marketing roles, preferably in a B2B SaaS environment.
* Demonstrated expertise in multi-channel digital marketing strategies and customer journey optimization.
* Strong analytical skills with the ability to derive actionable insights from data.
* Proficiency in marketing automation tools, CRM systems, and analytics platforms.
* Creative mindset with a passion for content creation and the media industry.
* Excellent project management and communication skills.
* Bachelor's degree in Marketing, Digital Marketing, or a related field; advanced degree or relevant certifications are a plus.
Please note, the deadline for applications is 1st February 2025.
What's in it For You?
* Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
* Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
* Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
* Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking.
* Social Impact: Ten employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.
* Purpose Driven Work: We have a superpower that we’ve never talked about with as much pride as we should – we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency.
Accessibility
As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.
We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.
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