Job Description
Role Overview
MASHIE Golf UK is seeking a Marketing and Partnerships Manager to develop and execute marketing strategies that drive business growth and enhance brand visibility. The successful candidate will be responsible for managing the company's marketing needs and partnerships, working closely with the Events, Partner Club, and Membership teams to maximise opportunities.
Key Responsibilities
* Develop and execute marketing strategies that align with business goals, budget, and targets, as well as the needs of our audiences and partners.
* Manage the content calendar to ensure regular content across all core channels, including social media posts, WhatsApp, and email campaigns.
* Write and optimise engaging content, including website copy, members app content, and messaging.
* Manage media announcements and press releases as required.
* Provide regular reporting and analytics to measure performance and inform future plans.
* Stay up-to-date with industry trends and competitor content strategies.
* Work with the Events team to promote upcoming events and trips.
* Manage the various Mashie databases and ensure GDPR requirements are adhered to.
* Generate leads and win new Mashie partnerships.
* Encourage Mashie members to become partners and sponsors of MASHIE Golf UK.
* Manage the delivery of all partnership responsibilities and communications.
* Build meaningful relationships with existing Mashie partners.
* Manage and negotiate partnership renewal contracts.
* Focus on and track key partners and disengaged partners.
* Manage invoicing and direct debit payments associated with partnerships.
* Keep partnerships up-to-date on the Mashie members app and control panel.
* Accurately record and report on the status and financials of Mashie partnerships.
* Arrange games of golf and/or social meetings with current and potential Mashie partners.
Requirements
* Minimum 3 years' experience in a marketing role.
* Degree in Marketing, Communications, or related, preferable but not essential.
* Commercial acumen is essential.
* Industry experience, preferable but not essential.
* Ideal experience of working in a sales environment.
* Organisational and project management skills.
* Proven experience in content strategy development and implementation.
* Proficiency in social media marketing and scheduling tools.
* Excellent analytical skills and ability to interpret data.
* Strong understanding of content marketing principles and best practices.
* Excellent written and verbal communication skills.
* You are an enthusiastic self-motivated person, have a problem-solving mind.
* Creative and detail-oriented with strong organisational and project management skills.
* A passion for golf and working in the industry.
* Have a full, clean driving licence and own transport.
What We Offer
MASHIE Golf UK is an exciting and expanding business with established and new partnerships with great brands from across the golf and lifestyle industries. We offer a competitive salary, excellent benefits, and opportunities for professional growth and development.