Bet365 is a global leader in the sports betting and gaming industry, renowned for its commitment to technology innovation, customer experience, and excellence. With a broad portfolio of sports and gaming products, Bet365 leverages data-driven insights to continuously optimize its offerings, enhancing user engagement and operational performance.
Role Overview
Bet365 is seeking a skilled Data Analyst to interpret complex datasets and generate actionable insights that influence strategic business decisions. Working within the Data Distribution and Analytics team, the successful candidate will play a pivotal role in optimizing performance across the company’s extensive product range.
What You’ll Do:
1. Developing accurate and efficient data processes to deliver reports and to help understand drivers of performance to improve communication and audience strategies.
2. Monitoring and providing insights on player activities and behaviours.
3. Identifying underperforming areas and contributing to the development and implementation of improvements.
4. Applying statistical techniques to model and predict customer behaviours.
5. Analysing, providing insight and proposing optimised solutions for all player and marketing activities including conversion, promotions, retention and reactivation programs.
6. Recommending testing strategies to enable effective campaign measurement.
7. Responding to and delivering data driven solutions led by Business requests as made by the operations teams.
Qualification / Requirements
1. Degree in a mathematical or statistical based discipline is essential.
2. Experience in analysing and modelling large quantities of data.
3. Understanding of relationship databases and interrogation using complex SQL and BigQuery queries is essential.
4. Experience using R, Python or other analytical software packages.
5. Strong background in statistics including generalised linear models, experimental design and A/B testing.
6. Self-motivated and proactive individual with a drive to succeed.
7. Creative problem solving abilities.
8. Excellent written, verbal and visual communication skills.
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