ROLE OVERVIEW
VMA GROUP & Jack Pascoe are working with an international client within the unique fast moving consumer goods sector of Vape Technology. This is a 5-6 month interim role for a Global Consumer Experience Manager, reporting directly to the Global Head of Marketing. The Global Consumer Experience Manager will drive agility by developing global equity for specific category brands. The right candidate will lead brand building activities with a focus on the US and key European markets, possessing solid experience and examples of such. As a key stakeholder, the successful candidate will be accountable for identifying, aligning, and prioritizing new strategic opportunities based on consumer needs and demand shifts. We seek someone with 10+ years’ experience in similar roles in FMCG/Tobacco, who can visit the office in London at least 2 days a week and hit the ground running to have an impact over the next half year.
KEY RESPONSIBILITIES
1. Develop key brand equity attributes and translate these into global campaigns, activation guidelines, and creative assets to support various brand projects and markets.
2. Support the development of brand DNA and core brand parameters, acting as the global brand DNA guardian in all mix execution.
3. Coordinate & collaborate with the Insights & Innovation team.
4. Identify, align, validate, and prioritize opportunities to drive brand awareness and equity within key markets, coordinating plans with all key functions to deliver against defined objectives and targets, and develop brand initiatives and investment plans.
5. Play a key role in all offline and online brand marketing and campaign content, including packaging, social media, PR, in-store, and out-of-home creative assets.
6. Contribute to the planning process, delivering input and materials for markets on brand & portfolio to enable markets to develop business plans in line with strategy and business objectives.
7. Develop campaign toolkits needed by markets for in-market activation of brand initiatives.
8. Monitor brand KPIs related to equity, awareness, and trial, evolving toolkits needed to optimize in-market activation.
9. Analyze complex data sets and translate them into opportunities and actions.
10. Validate plans based on consumer needs vs. commercial delivery, detailing return on investment to ensure maximum benefits and results are delivered.
EXPERIENCE
1. A proven marketing background in FMCG.
2. Experience working with global markets.
3. Experience leading and managing global creative agencies.
4. Strong understanding of drivers within categories, demand shifts, consumer needs, and pricing dynamics to identify new strategic opportunities.
5. Planning and project management skills.
6. Excellent communication, influencing, and stakeholder management skills, with the ability to build relationships with both internal and external stakeholders.
7. Ability to demonstrate knowledge, presence, and influence in senior management meetings.
8. Excellent presentation skills and knowledge on how to prepare content to a high standard.
9. Ability to work to tight timelines and deliver results.
10. Understanding of the online marketing and media landscape.
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