YOUR ROLE
We are looking for a passionate, collaborative, and adaptable Sr. Analyst to join our team. The Analytics group (Redbox) is passionate about data analysis, measurement, and storytelling. We are nimble and scrappy, employing multiple traditional and non-traditional methods and data sources to tackle consumer insights, audience exploration, brand health, competitive analysis, media attribution, media accountability, data dashboarding, and advanced modeling. We believe it is important to guide clients’ media effectiveness measurement to be holistic, capture incrementality, and focus on business outcomes (not vanity media metrics).
As a Sr. Analyst, you will drive day-to-day analytics excellence for our clients. You will help promote data-driven decision-making across the agency and with our clients. You will collaborate with New Business, Strategy, and Account Teams. The agency looks to the Analytics group for direction, strategic thinking, and prowess in data science. This role is remote, but we are seeking a candidate with proximity to the Los Angeles area for occasional team meetings.
* You have a love of data, analysis, and creative problem solving.
* You are comfortable leading client conversations.
* You have solid organizational skills including attention to detail and multi-tasking agility.
* You are adaptable, proactive, and able to work independently or in a team setting as needed.
* You don’t mind rolling your sleeves up for data cleansing, data visualization, and analysis.
* You are not afraid to speak up, ask questions, share your thoughts, and listen to others.
RESPONSIBILITIES
* Transform raw data into engaging visuals and compelling stories. You will bring data and research to life for clients and choose the best visuals and mediums to deliver your message.
* Translate clients’ business questions into actionable measurement frameworks.
* Generate quantitative and qualitative consumer and market research including:
o Demographic, psychographic, and behavioral customer profiling.
o Media channel coverage, penetration, receptivity.
o Brand health deep dives.
o Competitive analysis.
* Help the media team understand historical media performance, optimal media budget, and allocate budget across multiple media channels.
REQUIREMENTS
* 2-3 years of experience in the marketing analytics space.
* Experience creating data visualizations and dashboards to support media investment decision-making.
* Past use of common media research tools: YouGov, MRI-Simmons, Scarborough, GWI (Global Web Index), Vivvix, Pathmatics, or Nielsen Media Impact.
* Hands-on experience with media measurement approaches including marketing mix modeling (MMM), multi-touch attribution (MTA), experimentation, or brand lift studies.
* Knowledge of statistical techniques (multivariate regression, optimization, clustering, forecasting).
* Familiarity with programming languages is a plus (R, Python, dbt, SQL).
Location: Remote but seeking a candidate with proximity to the Los Angeles area for occasional team meetings.
Salary: 75,000-95,000. Commensurate with experience. Compensation is determined based on the skills, qualifications, certifications, tenure in the industry, and experience of the applicant along with the requirements of the position.
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