Job Purpose
Internal Job Title: Marketing Executive
Salary: £27,000 - £31,000 (depending on experience) + benefits
Location: Remote working with a dedicated hub for collaborative team working and meetings. You can choose from: Milton Keynes, Birmingham or Hatton .
Working hours: 37 hours per week. 9:00 - 17:30 Monday to Thursday; 9:00 - 17:00, Friday,
We’re the UK’s largest canal charity, looking after 2,000 miles of canals and rivers across England and Wales. We’re here to make sure that our 250-year-old canal network remains open and alive. Our work gives wildlife a home, helps nature recover, keeps history alive and brings free, open and accessible blue and green space to the doorsteps of millions of people. It takes an extraordinary team to #KeepCanalsAlive. That’s where you come in. Helping our visual and verbal identity stay on brand and stand out.
The team you’ll be joining
We’re a small and agile team working with colleagues from across the organisation to produce and deliver marketing and communications materials. Our team acts as the guardians of the brand and provides guidance, tools, systems and resources to make sure colleagues and partners have what they need to consistently communicate our visual and verbal identity.
We’re a dynamic, positive, creative and proactive team that’s building our brand and evolving our look and feel to align with our ten-year strategy. We’ll be embarking on an exciting and ambitious journey to make sure we become a well-known charity, so we keep canals open and alive for heritage, nature and people for years to come. You’ll join us at a time where we’re reviewing our brand story, our roster of design agencies and exploring new technologies. There’s a lot of change, so you’ll need to be comfortable working in a fast-moving environment that requires adaptability.
What you’ll be doing
You’ll support the brand manager and marketing services manager to look after and manage the brand, playing a vital role in delivering creative service excellence to a wide range of colleagues. One day you might be managing an influx of requests to our brand inbox for new leaflets, reports, templates and illustrations. The next day you might work closely with colleagues to brief photographers, design agencies and freelancers. You’ll keep our image and film library current, our brand guidelines up-to-date and work on projects that help us drive cost effectiveness such as working with other teams to source photography.
As a Marketing Executive (Brand & Marketing Services) you’ll work proactively and collaboratively across the organisation to support the delivery of a wide range of related activities and manage the production of on-brand assets, imagery, templates and marketing materials.
Knowledge, Skills/Qualifications & Experience
Key accountabilities:
1. Maintain and update the image and film library making sure it is optimised for user search.
2. Plan and organise photography shoots.
3. Keep guidelines and assets up-to-date on the brand centre.
4. Update and create new digital and print templates for marketing materials.
5. Make small edits to documents, using Adobe InDesign, Photoshop and Illustrator.
6. Quality check designs for brand alignment, creative oversights and typos.
7. Brief design agencies, printers, photographers and filmmakers (where directed). Support colleagues in their agency needs and encourage the use of our roster of designers, printers, photographers and filmmakers, making sure they’re meeting our brand requirements.
8. Manage the production of creative materials to support marketing and fundraising campaigns and activities, locally, regionally and nationally.
9. Lead on brand inbox management and responding to requests.
10. Carry out administrative tasks such as raising purchase orders, access requests to our brand systems, sending brand updates to agency partners and updating our internal intranet team page.
11. Assist with pulling together the quarterly metrics report for the Marketing Services team.
12. Encourage brand best practices by providing practical advice to colleagues.
13. Display the Trust values and behaviours at all times.
14. Ensure that diversity and inclusion are integrated into all aspects of Trust life and promote inclusion by challenging behaviour, practices, actions, or decisions that are counter to the objectives of the Trust’s policies and values.
About you
Technical:
15. Experience working in a similar design and creative production marketing services role in an agency or a complex matrix organisation.
16. At least two years’ experience working in a similar creative marketing role.
17. Have some knowledge of Adobe Creative Cloud suite of applications (InDesign, Illustrator, Photoshop).
18. Photography shoot experience is highly desirable.
General:
19. Strong organisational skills, detail-oriented and capable of multitasking in a fast-paced environment.
20. Good communication and presentation skills. You have experience working collaboratively across the organisation and managing stakeholders at different levels.
21. Display and maintain high levels of energy and passion for brand marketing.
22. Self-motivated and able to take initiative.
23. Friendly, confident and ongoing personality.
To apply: click on the " for this job" button and follow the process - complete the application form, upload current CV, and send a one page cover letter telling us why this role is for you and what you can bring.
If you have any questions about the role, please contact k
Interviews: There will be a two-stage interview process.
24. The first interview will be conducted over Teams w/c 29th July 2024.
25. The second interview with be in person in Milton Keynes w/c 5th August 2024.
What We Offer
In addition to your salary of £27,000 - £31,000, you will benefit from a competitive contributory DC Pension scheme arrangement, great holiday entitlement and numerous other employee benefits, including several salary sacrifice benefits, all of which can be found here ().
26. 25 days paid holiday, plus paid Bank Holidays, increasing to 27 days plus Bank Holidays after 3 years
27. Home working status with ‘hub’ facilities available if a need to work outside of home – flexibility.
28. Annual £200 personal learning & growth award to spend on any learning related activity – hobbies; aspirations etc.
29. Free access to specialist counselling on a range of issues – health; financial; lifestyle; well-being; domestic & neighbourly matters.
30. Access to a range of employee benefits including – store discounts; boating holiday discounts; holiday purchase scheme.
31. 2 days paid volunteering leave, volunteering for local community project work.
At the Trust we care passionately for our waterways, and as importantly, for those who look after and use them. We strongly believe that a diverse workforce brings with it a diversity of ideas, thinking and ways of working which enhances what we do as a Trust. We are striving to represent the diverse communities that we are a part of and welcome applicants from across all sectors of the community.