Recruit4staff is proud to be representing their client, a leading Chester-based tour operator in their search for an experienced Marketing Executive to work in their busy office based in Chester.
For the successful Marketing Executive our client is offering:
* £28,000 - £30,000 per annum
* Days role, Monday - Friday
* Permanent role
* 23 days holiday rising 1 day per year (up to 25) + Bank Holidays
* Company Pension Scheme
* Discounted personal holidays
* Competitive Benefits Package Inc. Eye Care, Life Insurance, Retail Discounts, L&D Funding
The Role of the Marketing Executive:
* Responsible for working closely with all levels of management within the business in order to provide support in all areas of the employee lifecycle
* Supporting the CRM strategy to improve customer loyalty and retention
* Working with the CRM Manager to plan and execute email and SMS marketing campaigns including the set-up, scheduling, and deployment of one-time, recurring, and triggered campaigns.
* Manage monthly email marketing calendar
* Deliver flawless campaign execution by working to agreed processes and SLAs
* Ensuring marketing is delivered against the agreed tone of voice and brand guidelines
* Use reporting tools like Google Analytics to analyse email statistics and use key metrics to report on consumer insights, content, and performance
* Analyse the performance of email marketing campaigns to provide actionable insights and improvements for future development
* Manage reporting of regular email campaigns, comparing performance against the targets, and communicating to internal stakeholders.
* Identify new target audiences for email campaigns
* Assist with day-to-day administration tasks
What our client is looking for in a Marketing Executive:
* Experience in CRM marketing - ESSENTIAL
* Proven experience in a digital marketing position / similar role - ESSENTIAL
* Strong understanding of marketing automation tools
* Experience of end-to-end email campaign development and automation - ESSENTIAL
* Experience with A/B testing
* Strong project management skills
Key skills or similar Job titles: Marketing Executive, CRM Executive, Marketing Associate, Marketing Supervisor
Commutable from: Chester, Wrexham, Runcorn, Warrington, Llay, Buckley, Flint, Deeside
For further information about this and other positions please apply now.
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