Direct message the job poster from Liberty.
Liberty London, an iconic London institution, has created covetable prints and beautiful products for more than a century. In 2023, Liberty launched its first luxury fragrance collection; due to the success of the launch, LBTY has continued to add to its portfolio. With demand for the range now extending into new territories, Liberty is looking to add a Trade Marketing Manager to the team to continue to drive growth and uncover new opportunities.
A new role to the business, this position will be instrumental in supporting the growth of Liberty LBTY into a multi-channel and global entity, with a focus on expansion into new territories. As an ambassador and custodian for the brand, your key partnerships will be working with the Sales, Reporting, Export, Design & Production teams. An entrepreneurial and experienced Trade Marketing Manager is needed to propel growth, a top priority for the business.
Key Responsibilities
* Trade Marketing Development: Partner with the head of sales to develop distribution and go to market strategies and plans globally. Work closely with distributors and sales agents to develop specific retailer plans annually.
* Market Analysis: Conduct market research to identify trends, customer preferences, and competitive activities to inform trade marketing decisions with a focus on ROW markets.
* Promotional Campaigns: Design and execute promotional campaigns, including in-store displays, product sampling, and point-of-sale materials to drive product visibility with all key accounts. Utilise knowledge of local markets to ensure effective communications.
* Performance Tracking: Track territory/distributor/retailer forecasts to ensure sales align with targets. Monitor and analyse the effectiveness of trade marketing initiatives, using metrics to assess performance and make data-driven adjustments.
* Distributor and Retailer Relationship Management: Build and maintain strong relationships with key distribution and retail partners to ensure successful collaboration and product placement.
* Budget Management: Manage trade marketing budgets, ensuring effective allocation of resources for maximum ROI.
* Training and Support: Provide training and support to all territories as needed. Collaborate with brand team on training materials. Ensure all sales brand content is up to date, accurate and accessible to partners.
* Systems Knowledge: Set up new accounts as needed, monitor orders and ensure fulfilment against distributor and retailer forecasts.
* Industry Events: Planning and overseeing participation in industry events, trade shows, and exhibitions to showcase our products and strengthen brand presence.
* Growth: Identify and scope new opportunities in existing and future markets, leveraging network.
* Trademarks: Own trademark progress in current and future territories.
* Product Development: Giving feedback on market specific challenges for products in development and offer solutions.
Knowledge, Skills and Abilities
* Analytical: Ability to analyse market data and derive actionable insights to inform marketing strategies.
* Excellent Communication Skills: Establishing and nurturing strong relationships with key stakeholders at all levels, including retailers, distributors, and partners.
* Project Management: Skilled in managing multiple projects simultaneously, ensuring timely execution and delivery.
* Negotiation Skills: Ability to negotiate effectively with retailers and partners to secure optimal product placement.
* Highly organised, results orientated and passionate about beauty.
Minimum Qualifications
* Experience: A minimum of 3-5 years of experience in trade marketing or a similar role within the beauty industry.
* Technical Skills: Familiarity with marketing analytics tools, stock management systems a plus.
Personal Attributes
* Proactive Mindset: A self-starter who takes initiative in driving trade marketing projects forward.
* Team Player: Ability to work collaboratively with cross-functional teams, including sales, marketing, design and product development.
* Adaptability: Ability to adjust strategies based on market feedback and changing consumer trends.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Strategy/Planning, Sales, and Analyst
Industries
Retail, Retail Luxury Goods and Jewelry, and Wholesale Luxury Goods and Jewelry
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