Job Description Purpose of the role To define customer objectives, analyse customer data, develop a testing plan, customer triggers and next best action communications to drive revenue growth through customer engagement, growth, and retention Accountabilities · Development of a comprehensive CRM strategy aligned with overall business objectives. · Implementation of marketing automation processes to streamline and personalise customer communications. · Customer needs assessment through research and data analytics to derive insights into customer behaviour and develop segmentation to tailor marketing activity to different target audiences, as needed. · Development of plans and strategies for each customer segment, including setting of goals, communications, set up of triggers and measurement approach s, and regular review of progress. · Selection, implementation and optimisation of CRM technology to meet business needs, where relevant. · Collation of client feedback and insights to understand their evolving needs and preferences, leveraging data and analytics for the identification of trends and opportunities for improvement, if required. · Maintenance of client records, including account information, interactions, and documentation, where appropriate. Assistant Vice President Expectations · Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues. · Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda. · Take ownership for managing risk and strengthening controls in relation to the work done. · Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function. · Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategy. · Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practises (in other areas, teams, companies, etc).to solve problems creatively and effectively. · Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience. · Influence or convince stakeholders to achieve outcomes. All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave. As a Barclays Marketing Engagement Manager, you will have a chance to join a team responsible for driving engagement, conversion and revenue growth, and building a scalable communication approach across customer journeys for the Digital Investing business. You will partner closely with Commercial /Distribution, Data and CRM teams to design and execute timely campaigns across multiple owned channels to increase long term client engagement (activation, trade and defend outflows) through continuous optimisation. To be successful as a Marketing Engagement Manager, you should have experience with: Experience working in a marketing/communications function with a focus on producing client/product digital communications to meet commercial targets • Experience in CRM/ Life-cycle Marketing including SalesForce Marketing Cloud or Pardot, with a proven record of delivering automation, optimisation and demonstrating customer and commercial impact • Excellent analytical skills and ability to translate insights into actionable recommendations and testing plans • Exceptional understanding of data protection and privacy, matched with the ability to work collaboratively across functions to manage campaign delivery Some other highly valued skills may include: Strong understanding of Investments Previous experience working with a regulated industry. Knowledge and understanding working within an FS background. You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills London