Job Location: Milton Keynes, Remote/Hybrid
Department: Web Ops and Marketing Automation
Closing Date: 21st November 2024
Weekly Working Hours: 37
Contract Type: Fixed Term Contract
Fixed Term Contract: End Date: 30th April 2025
Welsh Language Standard: Not Applicable
About the Role
The Senior Marketing Manager (CRM) is responsible for the development, execution, and continuous refinement of UK and International multi-channel conversion strategies. You’ll be executing powerful and motivating communication programmes, all with a focus on customer need and marketing effectiveness against a backdrop of achieving key KPI’s and cost-efficiency.
The CRM Team is an OU customer champion and supports the marketing team in hitting the annual business targets by improving the health of the prospect pool (quality and quantity) and maximising the conversion of prospects to students.
Key Responsibilities
Management and Strategy: The Senior Marketing Manager (CRM) is responsible for the day-to-day delivery of the conversion campaigns. Along with senior CRM management, the Senior Marketing Manager (CRM) also plays an active role in the formation of ongoing CRM strategies that enable the continuous and consistent testing, learning, and optimisation of the conversion programmes. The role holder must have a clear understanding of how to leverage behavioural, lifestyle, transactional, and demographic data in order to deliver relevant multi-channel marketing programmes.
Analytics: Working with the Data and Analytics team, the Senior Marketing Manager (CRM) is responsible for building conversion metrics and conducting inflight and post-campaign analytics for the purpose of realising and implementing recommendations for future CRM campaigns.
Best practice: It is the responsibility of the Senior Marketing Manager (CRM) to guide CRM campaigns and introduce new capabilities for the purpose of meeting emerging business needs and market trends. In this capacity, the role holder needs to share new and emerging CRM best practices across the team.
Skills and Experience
Essential:
• A degree and/or relevant professional qualifications or equivalent experience within CRM
• Proven experience of using ESP’s / Marketing Automation Platforms such as Salesforce Marketing Cloud
• Proven experience of successfully delivering CRM programmes at scale
• Possess strong analytical skills to interpret CRM data and generate actionable insights
• Experience in conducting A/B tests to optimise campaign performance
• Expertise in customer segmentation and targeting strategies to personalise marketing campaigns
• Understanding of touchpoints and customer lifecycle stages.
• Ability to use initiative and work under pressure to achieve tight deadlines
• A flexible and proactive attitude with proven experience of working in a large complex organisation
• Experience of successful collaboration with stakeholders and agency partners
• Strong project management skills to handle multiple campaigns simultaneously
• Excellent written and verbal communication skills
• Knowledge of data privacy laws and regulations such as GDPR to ensure all CRM activities are compliant
• Experience in managing and optimising marketing budgets
• Team management experience and the ability to allocate resources effectively.
How to apply
Unless otherwise stated in the advert, all applications are completed online. Applications submitted via 3rd party websites will not be received.
• CV
• Supporting statement, up to 1,000 words, you should set out in your statement why you’re interested in this role and provide examples of where your skills and experience meet the required competencies and essential criteria for this role as detailed in the job and person specification.
You will need to have your documents ready ahead of submitting your job application. Please click on the apply now button below to be redirected to our job application page.
Early closing date notification: We may close this job advert earlier than the published closing date where a satisfactory number of applications are received. We would therefore encourage early applications.
If you have any queries or questions about the recruitment process, or regarding your application, please contact: Careers@open.ac.uk.
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