Campaign Marketing Executive, Manchester
Client:
Allocate
Location:
Manchester, United Kingdom
Job Category:
Other
-
EU work permit required:
Yes
Job Reference:
05babcd3eb1d
Job Views:
76
Posted:
22.01.2025
Expiry Date:
08.03.2025
Job Description:
About RLDatix
Every day, thousands of patients worldwide suffer harm from preventable care delivery errors. RLDatix is committed to changing this reality. Our mission is to enhance healthcare by creating a world where patients consistently receive the best and safest care possible. Trusted by numerous clients globally, our integrated healthcare operations platform combines software and trusted services to empower organisations with critical data insights across risk, safety, compliance, provider lifecycle, and workforce management.
About the Role
As a Campaign Marketing Executive, you will play a crucial role in assisting with the execution and shaping of the success of our campaigns in the market. This includes both established world-class solutions and new innovative products. You will be supporting the Senior Marketing Manager – Demand Generation to deliver and execute campaign marketing strategies that drive demand, increase market share, and maximise product adoption.
Your Day-to-Day Responsibilities:
* Assist in devising and delivering integrated marketing campaigns to drive demand generation in the UK&I healthcare and UK&I Government and commercial markets.
* Utilise all channels, including social media, events, digital, PR, and content, collaborating with product marketing and the broader marketing team.
* Develop a deep understanding of the competitive landscape, becoming an expert on our competition and their positioning.
* Collaborate with product marketing and sales teams to ensure that messaging and value propositions align with our customers' needs.
* Understand and document our buyer’s process, driving changes to our sales and marketing processes based on acquired insights.
* Support campaign plans for the products, working closely with the broader marketing teams for successful execution.
* Use data to assess the effectiveness of marketing programmes continually and report back to the business on required changes.
* Process campaign plans and draft effective campaign briefs from the campaign team to the Marketing Operations, Design, and Digital Teams.
* Track ROI and the effectiveness of marketing activity in relation to products.
* Provide support to the wider global team as needed, particularly on global events and initiatives.
Ideally, we would like to acquire a talent that poses the following:
* Experience in marketing, preferably in the demand generation or campaign area within technology or software industry.
* Understanding of marketing principles and techniques.
* Excellent communicator (listening, writing and speaking).
* Excellent organisational skills to deliver against the required deadline.
* Good team working skills with the ability to work collaboratively and flexibly.
* Analytical mindset with the ability to interpret data and make data-driven decisions.
* Creative thinker with a customer-centric approach.
* Ability to work effectively in a fast-paced, collaborative environment.
Why would you like to work for RLDatix?
An opportunity to join a leading, fast-growing global technology company in the healthcare industry. Our team is immensely talented, fostering community amongst one another, approaching challenges and innovation with boldness, embodying a passion for helping healthcare organisations deliver safer care.
Some examples of our benefits:
* Flexible hybrid in-office and remote working from home as agreed with your manager and the role nature.
* Up to 30 days per year working remotely from anywhere globally.
* Private Health Insurance.
* Employer matching pension.
Is this you?
The position will be hybrid, having the opportunity to learn and socialize with your team members in our Stoke-on-Trent office as well as to work from home.
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