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Role Overview
As a Senior Industry Engagement Manager, you'll drive brand awareness, support clinical and sector relations, and position Specsavers as an industry leader and a great place to work. You'll identify and develop opportunities to grow and strategically enhance our reputation within audiology and domiciliary care sectors.
Key Responsibilities
1. Develop, deliver and manage impactful communication and engagement plans targeting key external stakeholders using a multi-channel approach.
2. Work closely with leadership teams to refine our approach to building and managing strategic relationships with industry partners.
3. Lead 12-month content planning and event planning to communicate key messages to specific market segments.
4. Propose and create editorial content across business communications channels.
5. Build trust with key stakeholders and attend industry functions like association events and conferences.
6. Provide feedback on market differentiation and develop products for clinical education and career development.
7. Respond to the needs of patients and customers to increase access to care.
8. Collaborate with agencies and recruitment teams to develop an advertorial strategy for trade titles and social media channels.
9. Create a collaborative approach to communications across internal and external teams.
10. Produce regular reports and use analysis to continuously improve our communication strategy.
Qualifications
To be the best in this role, you'll need experience in executing impactful communication campaigns and understanding the healthcare sector. Knowing PR, especially trade/B2B PR, is a big plus. You'll represent Specsavers, promote our behaviours, aim to exceed team objectives and influence key stakeholders while championing change. Strong business, journalistic and creative writing skills are a must.
This role closes on 26th February 2025; however, we may close the advert sooner if we get inundated with high-quality applications. So don't delay your application, apply now - you'll be glad you did.
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