Marketing Manager - Content & Digital
Department: Marketing
Employment Type: Fixed Term Contract
Location: Leeds
Description
We are looking for a Content & Digital Marketing Manager to join the wider Marketing and Business Development team on an 18-month fixed-term contract, to support the business across our offices in Leeds, Manchester, Cambridge and Halifax.
Appleyard Lees is a group of dynamic intellectual property specialists operating at the intersection of technology, creativity and commerce.
We serve an international client base of high-growth start-up companies, multinational global innovators, prestigious research institutions, and the world’s most famous brands. Our clients operate across all industries – green innovation, food, sports & leisure, medical devices, biotechnology, automotive, aerospace, software, computing, AI – among others.
We are looking for a results-focused, creative marketer with a passion for what they do – someone who is creative and innovative and who desires to help a growth-focused business realise its goals in both domestic and overseas markets.
Our marketing and business development team design and execute a range of activities, and often work closely with our technical professionals. Days are varied, punctuated by exciting – and sometimes, amazing – wins and successes.
Key Responsibilities
* Lead the creation of our annual, research-based flagship marketing report
* Devise, create & distribute other marcomms content including articles, podcasts, digital mailings
* Manage social media channels & create content
* Manage CRM (HubSpot) database & work with the team to ensure contacts are recorded, maintained, tagged, and fed into appropriate marketing campaigns
* Manage firm-led external client events
* Manage legal directory submissions processes & relationships with legal directory representatives
* Line management responsibilities
Skills, Knowledge, and Expertise
Required skills
* Degree qualified in Business, Marketing, PR, Journalism or a similar
* Experience working in professional services, preferably within the legal sector
* Experience managing a team
* Experience with campaign and social media management & reporting
* Content development and distribution via digital marketing platforms & social media
* HubSpot – database and content management
* Search engine optimisation and general website best practices
* Ability to manage several competing interests at once
* Ability to interact and gain the confidence of senior stakeholders including partners
Desirable skills
* Previous experience working in the intellectual property sector
* WordPress content management platform experience
* Experience working with a partnership
Benefits
We pride ourselves on being small and friendly enough for you to get to know everyone – but big enough to offer you great career prospects. At Appleyard Lees you won't feel like a number or just another cog in the wheel, we understand everyone is individual and offer a friendly and supportive place to work and learn.
We also offer:
* 34 hour working week
* Agile working
* 25 days annual leave + bank holidays
* Voucher on your birthday and Christmas
* Annual salary review
* Life assurance
* Healthcare cash plan
* Social outings - summer party, Christmas party and more
* Charity events
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