PPC Lead - Southampton
Agency profile: Data driven advertising agency that look to fuel the agency process with good quality insights and information that leads to the generation of campaigns that deliver results.
Direct Line Managers – Media Director
Day to day Interaction – media planning / buyer team and other agency department’s suppliers and clients as necessary.
Intro Paragraph
An exciting opportunity for an agency professional to join a fast moving and dynamic media buying team based on the south coast.
Taking responsibility for the ever growing digital media planning and buying offering, the successful candidate will have experience in PPC, Facebook, LinkedIn, Programmatic, Native and other platforms. The candidate will be ready and able to lead colleagues and clients in the best digital solutions to achieve the required outcomes.
Individuals need a flexible “can do” attitude, an organised approach to work, good mathematical ability and an eye for detail. Working in a small close knit team you need to be a team player happy to jump in and help with all tasks, and taking the responsibility on for completing those tasks.
General role
Is a trusted member of the media team / agency and is active in delivering the services of the agency to the highest standard. Delivers the day to day running of the media buying unit and cooperates with other team members to have a positive impact on the unit and the wider organisation. Helps control workflow between team members and support development of the media team.
Represent the agency in a professional manner and to assist in establishing the credibility of the agency in line with the mission of the business.
Oversees the core digital media planning and buying role within the agency that identifies which media platforms would best advertise a client's brand or product. By integrating all data sources available are able to guide their clients to optimize their advertising campaigns across the media mix.
Ensures media planner / buyers are combining creative thinking with factual analysis to develop appropriate strategies to ensure that campaigns reach their target audiences as effectively as possible. They apply knowledge of media and communication platforms to identify the most appropriate mediums for building awareness of a client's brand.
Acts as a quality control point for deliverables from the media buying team.
Deliver a client service that exceeds the expectations of the client. Instil total confidence in the internal team and the client regarding the ‘media buying and planning’ on the account.
Alongside specialisms, has good knowledge and experience across all media.
Client Service - Accountabilities
* Knows the status of individual client projects assigned. Is able to independently manage client relationships.
* Has a good working knowledge across digital channels that are available and is able to discuss in confidence the pros and cons of any channel available to the client.
* Is able to set up, optimise and advise clients on digital channels, including but not restricted to Google Ads & Amazon Marketing services.
* Negotiates with the media on behalf of the client utilising their own personal network to obtain best rates and added value wherever possible.
* Develop regular client viewing, on-line reporting principles and processes and understand clients digital policies that might impact on the delivery of media campaigns.
* Is confident in analysing data and drawing meaningful conclusions that will drive client’s media decisions in line with their business objectives.
* Develops media strategy and tactics, responding to client’s business objectives and briefings.
* Is confident in presenting strategies, plans and PCAs at client meetings.
* Develops reporting tools and processes to suit client’s needs and deliver these in the most efficient way.
* Is active in assisting the account handling team to forward plan from a media point of view.
* Understands client processes and timelines integrating these with agency processes.
* Maintain an up to date interest across all media and is able to discuss in depth with comment during client meetings identifying opportunities.
Internal Service - Accountabilities
* Have a holistic view on the on-line presence / activity across all agency clients, look for areas of improvement across all clients.
* Facilitate the development of best practice brand digital strategies including Web, Mobile, Social Media and Database Management for the media team.
* Manage Post-Campaign Analysis and share/present insights.
* Operational management of external work partners.
* Continuous training of media and agency team in best practice digital output & innovation.
* Manage the brands digital budgets, assist with costing of digital activities and ensure ROI.
* Organises their own and others time to hit deadlines, doesn’t create problems through lack of planning.
* Is willing and able to support the media team with a suitable level of administration (timesheets, minutes of meetings, contact reports, sick policies, appraisals etc), and ensures that the media team is following agency processes.
* Is proactive in drawing attention to market information that impacts the wider organisation.
* Is always looking for innovations within the market that can add to the agency offering.
* Understand the positioning of the wider agency, amongst competitors
* Has an understanding of main industry tools, what they can deliver and how they might be appropriate to the agency growth plans.
* Guide team members on media tactics and strategies for individual clients.
* Is able to brief the entire agency on individual’s specialist media skills.
* Be actively involved in new business ideas and pitches to clients.
* Understand and be responsible for accurate income forecasting and delivery of agency income from client set.
* Has an excellent understanding of reporting and research systems available in the agency. Can train others in their use.
Apply today for more information