Changing the world of pet food for good We’re Tails.com, a dog food subscription company with a big difference. We create truly tailored food for each and every dog we serve. We start by asking people a few simple questions about their dog. Then we use that information to create their dog’s unique Tails.com recipe – so their dog gets exactly the nutrition they need, in the taste they love, delivered to their door every month. It’s clever stuff. We’ve got bold plans. Having created an entirely new category in pet food, we’re now scaling fast in the UK and Europe – backed by Purina, one of the world’s largest pet food companies. You’ll join a bunch of smart people working towards the same goals – and a bunch of smart-ish dogs, all working on their own thing. Together, we’ll change the world of pet food for good. Be a part of the Brand and Proposition Group As a team we work together to deliver a powerful proposition and brand rooted in customer and market insight. We always have a deep understanding of dogs and dog owners, their needs and what they value. And we use this understanding to drive how we optimise and innovate our unique proposition in a holistic way, ultimately building a compelling and enduring brand. Build our brand We’re building an international brand, fast. We set ambitious goals. We challenge and support each other in equal measure. At the pace we’re moving, we prefer to test ideas and learn quickly rather than spend months building a business case. That means we celebrate when things go right, and we learn when things go wrong. Sound like a team you want to join? Here’s how you’ll make a difference: The role As the Dry Category Innovation Manager at Tails.com, you will lead New Product Development (NPD) and Existing Product Development (EPD) for our range of dry kibbles and blends, which form the core of our tailored nutrition offering. A key focus will be ensuring that our products remain highly personalised, supporting the unique needs of every dog. You will gather insights to refine our tailored approach, ensuring our offerings stay ahead of the competition while meeting customer expectations, quality standards, and cost targets. Collaborating closely with internal teams—including brand, commercial, nutrition, and operations—you will drive innovation to meet evolving customer needs and market trends. Your role will involve conducting market and competitor analysis to identify gaps and opportunities, leveraging insights and working with supplier partners to develop new product concepts. You will be responsible for: Accountable for the management and innovation of our D2C kibble range, ensuring the product we've designed is meeting the customer need Lead on Range activities for kibble NPD/EPD as defined by the NPD process. Including but not limited to: Gather market & customer insight for opportunity pitches Commercial sizing to inform business case Partner with digital to define ideal customer journey Lead business cases and collaborate on creative and marketing briefs Facilitate innovation and range planning events to initiate new opportunity identification Understand gaps and exploit opportunities by blending market, category and competitor knowledge with consumer insight to develop a category range strategy and a pipeline of new opportunities Drive insights and research agenda in support of range planning and positioning Partner with the pricing team to optimise margin and value of the range The skills you’ll bring: Experience in physical product innovation, category management, or a similar role within consumer goods Adept at interpreting complex data and systems to identify trends, derive actionable insights, and support strategic decision-making A confident communicator, who can explain ideas, issues, and implications to senior, technical and non-technical audiences Experience in developing compelling business cases, storytelling and conceptualising the big picture Strong commercial acumen complemented with a results-driven orientation Can build effective and collaborative cross functional relationships Thrives in a high-energy, agile, fast-paced environment with some level of ambiguity Able to manage short term deliverables in parallel to developing long term strategic thinking Ideal experience but not required: Experience working in the pet or nutrition industry Experience in a business that sells or manufactures food products that claims nutritional benefits Experience working for an e-commerce and/or subscription business Experience working with technical R&D and quality teams An understanding of digital product design principles What's in it for you? Competitive salary, reviewed annually Annual bonus, based on company performance Flexible core hours, giving you true work life balance Hybrid role to ensure this role works for you 25 days of holiday (excluding bank holidays) which increases over time to a max of 27 days 9/10 day working week to enhance your wellbeing without a reduction in pay and leave allowance Optional 5 days unpaid leave and 1 paid volunteer day each year When you need a change of scenery, you can work from abroad 2 weeks every 6 months Health insurance for you, paid by Tails.com Extended maternity, paternity, shared parental and adoption pay. 6 months at 70% pay Flexible paid care leave to support immediate dependants, people close to you and pets In house L&D team, with access to year round courses to help drive your development 50% discount on all Tails.com Discounted gym membership What’s next? If this sounds like it matches your experience and what you’d love to do, we can’t wait to hear from you If you’re unsure whether you fit our criteria exactly, please get in touch anyway. And because we believe that diverse teams perform better, we’d especially love to hear from you if you’re from an under-represented demographic. Here’s a taster of how our recruitment process works: Once you have applied your CV will be reviewed by the Hiring Manager. If selected, you will then have a call with Talent Acquisition to understand more about your skills and experience (30 mins). Should you be successful, the next stage will be a video call with the Proposition Director (45 mins). If successful, you will be invited to present a task back to a panel of interviewers (60 mins). The final stage will be a 30 mins interview with a senior stakeholder (30 mins). Our Commitment We’re proud to be an active equal opportunity employer. We want to give everyone a fair chance to join us in changing the world of pet food for good. We do this by conducting a structured recruitment process for all candidates, as well as actively promoting our roles to communities that are under-represented at Tails.com. During your interview process you’ll meet some of our team with varying levels of responsibility and experience. We want to give every candidate a fair interview process and if you need any reasonable adjustments made, please let us know.