Summary
Join Hochiki Europe, a leading manufacturer of life safety products based in Gillingham, Kent. As our Marketing Apprentice, you'll gain real world experience across digital and traditional marketing channels while studying toward a recognised qualification.
Wage
£18,000 a year
Training course
Multi-channel marketer (level 3)
Hours
Monday to Thursday 08:30 – 17:00 and Friday 08:30 – 16:00
39 hours a week
Possible start date
Monday 1 September
Duration
1 year 6 months
Positions available
1
Work
Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.
What you’ll do at work
Working within our dynamic marketing team, you'll be involved in promoting our innovative fire detection and emergency lighting solutions to commercial and industrial sectors across Europe. This position offers excellent career development opportunities in a company where your work truly makes a difference.
Key responsibilities include:
* supporting content creation for the Hochiki Europe website
* creating technical publications and documents
* operating social media
* carrying out lead generation and nurturing campaigns
* analysing marketing data
* helping to coordinate industry trade shows and events.
* learning to develop targeted multi-channel messaging for different audiences
Where you’ll work
GROSVENOR ROAD
GILLINGHAM BUSINESS PARK
GILLINGHAM
ME8 0SA
Training
Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
College or training organisation
IPS INTERNATIONAL LIMITED
Your training course
Multi-channel marketer (level 3)
Equal to A level
Course contents
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
Your training plan
Our Level 3 Multi-Channel Marketer apprenticeship programme offers a flexible and customisable delivery model that combines on-site and remote training and support. Learners will work closely with a dedicated assessor who will provide regular support through monthly remote visits and scheduled face-to-face meetings as needed. We also offer a purely remote delivery option that includes online learning materials, virtual classrooms, and regular remote support from the assessor.
Throughout the apprenticeship, learners will have access to a variety of learning resources and ongoing support from our experienced trainers. Our goal is to help learners build the knowledge, skills, and confidence they need to excel in their role as a multi-channel marketer and make a valuable contribution to their employer's business goals.
Requirements
Essential qualifications
GCSE in:
* 5 subjects including Maths and English (grade 5-9)
Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.
Skills
* Communication skills
* Creative
* detail-orentated
* Keen Interest in Marketing
* Enthusiastic
* Willing to learn
Other requirements
Enrolment onto your apprenticeship programme is subject to prior attainment checks, and your Personal Learning Record will be reviewed upon successful appointment. We are also obligated to follow the guidelines around eligibility, set out by the government apprenticeship funding rules. NB: Please include minimum qualifications (GCSE Maths and English grades) in your apprenticeship application. Tailor your application to the vacancy, dedicating 1-2 paragraphs for each question to demonstrate interest in the role and the company. **If you are unsuccessful, you will be automatically added to our Talentpool list where future vacancies will be sent to you. If you would like to opt out of this mailing list please select unsubscribe in the email.**