Job Description
Brand Manager Retail Brands
Birstall
Full time | Permanent
GENERAL CHARACTERISTICS
* Deliver Retail Brand Marketing plan by identifying end user needs and translating these into strategic and operational plans for PPG, brand, consumers/professionals and retailers
* Drive development of Retail Brands in key distribution channels through NPD, brand development and marketing communications
REPRESENTATIVE ACTIVITIES
Develop and manage the realization of the (annual) strategic and operational business and marketing plan for the brand including communication, innovation, pricing, product, promotions and distribution strategies, implementation strategies and budgets. Provide monthly progress reports and actions against the brand marketing plan, budget and KPI's. Work closely with sales and supply chain functions on forecasts, promotions, introductions, design, distribution and product specifications/ changes as needed. Work closely with shopper marketing on brand related activities like introductions and national promotions. Co-operate with specialist departments to ensure the effective operation and production of new / revised products and services. Negotiate with other internal departments in order to agree on new product, service and market opportunities or developments within set time-scales and budgets. Liaise with colleagues...