Mission: Ownership of the development and implementation of UK Marketing strategy to drive consumer and retail demand for MGA Entertainment Ltd.
Key Result Areas
* Strategic planning 20%
* Budget Management 5%
* Marketing Activation 30%
* Media Management 15%
* Product Line Management 15%
* Trade marketing and sales support 10%
* Exhibitions and Trade shows 5%
Position Requirements
Education/Experience:
* Ideally, educated to degree level in business/marketing.
* Minimum 5 years experience in brand management within consumer goods companies. Knowledge of toy industry and experience of targeting parents and children preferred.
* Extensive experience of the full marketing mix – strategy, planning, trade marketing, brand partnerships, events, market research, PR, ecommerce, CRM, digital incl. social media and product development.
Skills/Knowledge/Ability:
* Excellent organisational skills
* Vision, drive and passion for consumer brands and retail
* Ability to communicate well at all levels and across multiple business units
* Pragmatic, resilient and flexible
* Hands-on collaborative approach
* Experience of management of multiple external agencies
* Calm and level-headed under pressure
* Ability to adapt to change in complex business environments
* Energy, stamina and an ability to work well in a fast-changing environment and managing conflicting priorities
* Financially and commercially astute – comfortable with data, budget setting and management
* Proficient with PowerPoint, Excel, Word and Microsoft Outlook
Authority:
* Reports to UK Head of Marketing, working closely with global marketing teams and US brand teams.
* Manage and mentor 1 direct report – Assistant Brand Manager.
Key Result Areas and Activities:
* Strategic Planning
o Development and implementation of demand creation plans to establish a UK Marketing strategy to deliver financial objectives.
o Create and deliver UK marketing communication strategy across all media/ retail touch points to drive children and parent demand.
o Develop expert category, consumer and market understanding to identify product development opportunities across UK/ European territories.
* Marketing Activation
o Implement effective consumer demand driving programs including PR, media (inc. TV, digital & social advertising), sales promotion, digital, social media and merchandising.
o Manage key agency partners to deliver marketing plan to ensure positive ROI.
o Build and manage marketing budget effectively against forecast and objectives.
o Develop and manage B2B brand partnership activities and drive brand experiential strategy.
o Measure and manage campaign effectiveness against KPI’s and course correct.
* Product Line Management and Pricing
o Define UK product line, reviewing performance on a regular basis (including weekly analysis of key customer EPOS data).
o Manage pricing for UK product line to ensure market success.
o Oversee maintenance of sell sheets, demo guides, product data for all items.
o Develop expert category, consumer insight and market understanding in order to make informed decisions for the future growth development of the brand portfolio.
o Develop UK Sales presentations to support sales team with seasonal sell-ins.
o Work closely with UK sales team to drive account growth through sell-in (sell sheets, presentations, listings, exclusives etc) and to generate sell-through (retail promotions, online, catalogue page design etc.).
o Oversee product sample management as required and build strong relationships with all manufacturer touch points.
o Develop strong retail marketing and buying relationships.
* Showroom, Exhibition and Trade Fair Management
o Working with Showroom manager to approve build and layout of product showrooms etc.
o As required responsible for planning and building of exhibition stands at annual toy fairs.
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