We are seeking a passionate Digital Marketing Executive to help drive growth, improve online presence, and support client engagement for a rapidly expanding company in the sustainability sector. A rare opportunity to join a team that works on meaningful projects, contributing to a positive impact on the planet, the economy, and beyond. Your work will help shape the future of sustainability, driving positive change for all. The office is based between Leeds and Harrogate with an option to work from home 2 days a week.
In this role, you will be responsible for optimising website performance, managing digital channels, and executing targeted campaigns on LinkedIn for a B2B audience. You'll develop new content for the website, create landing pages, manage gated content for lead generation, and support email marketing initiatives. This is a hands-on role that blends creativity with data-driven decision-making and cross-team collaboration.
Key Responsibilities:
* Website Performance & Development - Oversee the ongoing development and performance of the company’s website, ensuring it is up to date, user-friendly, and SEO-optimised.
* Develop and manage landing pages for marketing campaigns, optimising them for lead capture and conversion.
* Create and manage gated content (eBooks, case studies, reports) to generate leads, collaborating with the sales team to move prospects through the sales funnel.
* Continuously improve website performance using ...