Marketing Executive - 6-month contract
Location: Crawley with Hybrid working. Reed Crawley is partnered with a leading technology partner to major global industrial equipment manufacturers. They are seeking a Marketing Executive with B2B experience to join their team. This role involves shaping and executing marketing campaigns. You will utilise a broad mix of marketing skills, including event, digital, and account-based marketing, to retain and grow existing customers and fuel new business opportunities.
Key Responsibilities:
* Collaborate with marketing, commercial, and product teams to shape marketing activities that engage existing customers and target new businesses.
* Implement marketing campaign tactics, including event planning, social media, digital marketing, and advertising, and write copy for these campaigns.
* Manage the organisation, budget, and logistics of events, and collaborate with the Marketing team to deliver relevant materials.
* Utilise CRM systems (Hubspot and Salesforce) and marketing automation tools (HubSpot and MailChimp) to manage leads and activities, ensuring effective measurement of marketing activities.
* Create and execute email and digital campaigns, leveraging data to make recommendations for future marketing activities.
* Build and maintain contact lists using various sources, including event lists and LinkedIn.
* Shape and deliver digital advertising campaigns, measuring the effectiveness of these channels.
* Collate industry insights to create market insights reports to guide marketing campaigns.
Qualifications and Experience:
* 3+ years of marketing experience in a B2B environment.
* Experience in defining and executing marketing activities.
* Proficiency in using CRM systems and email platforms like Hubspot, Pardot, Marketo, or Eloqua.
* Demonstrates a customer/market focus.
* Experience working with commercial teams to create campaigns that drive sales.
* Strong project management skills with attention to dates, deliverables, and budgets.
* Good copywriting skills.
* Experience managing third-party suppliers.
Personal Attributes:
* Creativity and strategic thinking.
* Exceptional communication skills.
* Collaborative team player.
* Adaptable and customer-centric.
* Strong problem-solving skills and attention to detail.
If you are looking to be part of a dynamic team driving innovation in the technology sector, apply now and Claire will be in touch.
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