Job Description
Paid Search Manager – Permanent (Hybrid) - based in Lytham St Annes
Salary up to £45k – Great opportunity to work for an exciting brand!
A great opportunity to work for a successful Retailer, joining their ecommerce team as a PPC Manager..
Reporting into the Digital Marketing Manager, overseeing daily management and ongoing optimisation of paid search accounts.
Key Responsibilities
Develop and execute PPC strategy for the business, ensuring the channel is delivering set revenue targets.
Manage account budgets and set targets for all activity to ensure spend has clear expectations and a measurable return.
Monitor and optimise paid search performance, maximising KPI’s such as Impression Share, CTR and ROAS.
Oversee campaigns across YouTube and Google Display.
Implement best practice approaches across both brands to ensure the account is operating as efficiently as possible.
Conduct experiments to test new features and strategies within the accounts, constantly taking a test and learn approach.
Provide regular reporting and analysis so that stakeholders are kept up to date with performance.
Manage PPC Analyst within the eCommerce Digital Marketing team as well as external agencies and search partners.
Work closely with the SEO agency to support a combined search strategy.
Closely monitor competitor PPC activity and use auction insights to not only understand the market, but also to improve our position within it.
Skills Required:
Must have extensive PPC experience, whether in a Managerial role or Senior PPC Executive role
Experience of working in a similar PPC role with some management or mentoring experience
Senior PPC Executives looking to step up to Manager level
Experience of managing enterprise-level budgets
Profit-focused and KPI driven
Incredibly organised and confident in a fast-paced environment
Hands on paid search experience working across Google and Microsoft Ads, as well as Google Merchant Centre
A passion for eCommerce and all things digital
Google Ads certified – desirable
Experience of managing digital marketing campaigns in the retail sector/agency environment
Working on performance max campaigns, YouTube and Google Display.
Experience/knowledge of the full Digital Marketing channel mix including Paid Social, Affiliates and SEO.
Team management or experience of mentoring staff
Company Benefits:
Salary up to £45k – depending on experience
Hybrid working – 2 days at home, 3 days onsite
Hours flexible (9-5/8-4 - 39 hour week)
BUPA Private healthcare
Contributory Pension & Life Assurance
Outstanding colleague discounts, which extend to your family & friends
Wellbeing scheme