Summary
We are looking for an enthusiastic, self-motivated and proactive apprentice who demonstrates a real passion for marketing and making tangible contributions to increase the charity’s profile and brand. You will be a good communicator, making significant contributions to our external and internal communications while supporting Fundraising efforts.
Wage
£11,778 a year
6 month probation - with performance reviews.
Training course
Multi-channel marketer (level 3)
Hours
Monday - Friday: 9.30am - 4.30pm (Flexibility around schedule and ability to work weekend and evening events - toil will be even)
30 hours a week
Possible start date
Monday 10 March
Duration
2 years
Positions available
1
Work
As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.
What you’ll do at work
Main Duties and Responsibilities Strategy and planning:
* Work closely with the Fundraising and Communications Manager and the Fundraising and Partnerships Officer to support the implementation of the region-wide Fundraising and Communications Strategy.
* Devise, implement and evaluate an annual Marketing Plan, as part of the Communications strategy in conjunction with the team.
* Plan and deliver effective and appropriate media content.
* Contribute to the planning and delivery fundraising, campaigns.
General:
* To develop team spirit and co-operative working across all teams, internal and external.
* To undertake any such additional duties that are reasonably commensurate with the level of this post.
* Perform administrative tasks related to communications and event planning, such as maintaining records, tracking metrics, and preparing reports. Ensure efficient organisation and documentation of communications and event-related activities.
* To undertake/attend any training and/or meetings as required by the job role.
* To promote a positive image of the Falcon Support Services and the service, working as part of an integrated team.
* Ensure all aspects of the Group Equality and Diversity and Health and Safety policies are implemented effectively.
* Every employee has a responsibility to ensure that their work complies with the Financial Regulations of the charity.
* Due to the nature of work, this post is exempt from the Rehabilitation of Offenders Act 1974 and will therefore require you to disclose all criminal convictions and comply with a Criminal Records Bureau check.
* To develop Falcon Support Services commitment to equal opportunities and to promote non-discriminatory practices in all aspects of work undertaken.
* All employees are required by Section 7 of the Health and Safety at Work Act to take reasonable care of their own health and safety and that of others who may be affected by their acts or omissions.
* This job description is not intended to be an exhaustive list but to indicate the main responsibilities of the post. It will be reviewed periodically to take into account changes and developments in service requirements. Any changes will be discussed fully with the jobholder.
Communications:
* Devise and implement a communications plan to promote fundraising initiatives in the region, working with the Fundraising and Communications Manager.
* Working with the Fundraising and Communications Manager, follow up on potential PR opportunities.
* Provide content for Falcon Support Services communications channels, e.g. newsletters, e newsletters and social media.
* Contribute to the creation of fundraising materials and resources for use as required.
* Work with supporters to raise awareness of Falcon Support Services and the cause of homelessness.
* Take part in in person and virtual networking meetings.
Where you’ll work
27-29 Pinfold Gate
Loughborough
LE11 1BE
Training
An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.
College or training organisation
LOUGHBOROUGH COLLEGE
Your training course
Multi-channel marketer (level 3)
Equal to A level
Course contents
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
Your training plan
Delivery Method:
* The apprenticeship is primarily based in the workplace.
* Within the first 18 months additional training is delivered at Loughborough College on Tuesday evenings, 5pm - 8.30pm
* Portfolio Workshop in college (Daytime) with Trainer Assessor (Dates to be provided on enrolment)
Requirements
Essential qualifications
GCSE in:
* English and Maths (grade C/4 or above)
Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.
Skills
* Communication skills
* IT skills
* Attention to detail
* Organisation skills
* Team working
* Creative
* Initiative
* Non judgemental
Other requirements
Loughborough College reserves the right to withdraw this vacancy before the end date, following consultation with the employer. Preferred clean Full UK driving licence including access to car with business use insurance.