Press & Analyst Relations Lead
Do you have a passion for building brand and credibility with key external stakeholders?
The Public Relations and Analyst Relations Manager will be an integral player within the Global Industrial Automation Communications Team. In this role, you will work closely with both internal and external stakeholders to build and maintain strong relationships and influence our share of voice, brand position, and reputation in the market. You will be responsible for crafting and distributing messages and content that aligns with the industrial automation business's objectives and key messaging, while also monitoring and responding to feedback from the media and industry analysts.
This is an exciting opportunity to make an impact and help shape the public perception of our business. We are looking for someone with a proven track record of successfully managing public relations and industry analyst programs, as well as exceptional media relations and writing skills.
Responsibilities:
1. Develop and implement strategic public relations and analyst relations programs that align with our company goals and objectives
2. Build and maintain relationships with key influencers and stakeholders, such as journalists, industry analysts, and subject matter experts
3. Produce engaging content for media outlets, including press releases, media alerts, feature stories, customer stories, byline articles, media kits to engage target audiences
4. Drive media outreach efforts to secure interview opportunities and placements in top-tier publications in priority regions
5. Manage interviews and speaking engagements for company spokespeople
6. Organize and execute press events, such as press conferences and media briefings
7. Stay informed about industry trends and provide strategic counsel, highlighting opportunities as they arise
8. Monitor and measure earned media coverage results and provide insightful reports against set KPIs and company measurement criteria
9. Collaborate with internal teams to ensure consistency in messaging and communications
10. Manage the development of deep content including research, whitepapers, eBooks and its amplification with media and analysts
11. Provide coaching and counsel on PR and AR practices to internal executives, lines of business and other teams on media and public relations matters
12. Manage relationships and contract with external PR agencies
Skills & Experience:
1. Excellent writing, editing and proofreading skills with exceptional attention to detail
2. Strong existing media (tier one and trade) and analyst relationships across industry, business, and technology markets globally
3. Demonstrated experience in creating and executing successful B2B public relations programs that drive results
4. Strong organizational and project management skills with the ability to prioritize and manage multiple tasks
5. Ability to work well under pressure and handle sensitive and confidential information with discretion
6. Ability to work independently and manage multiple projects simultaneously
7. Flexibility to adapt to changing situations and priorities
8. Second language is favorable
9. Familiarity with PR tools and platforms is advantageous
At Schneider Electric, Diversity & Inclusion is at the heart of our organisation, it's an integral part of our history, culture, and identity. We recognise that embracing diversity unlocks innovation and creativity and fosters collaboration.
We want our employees to reflect the diversity of our communities and the customers we serve. As a result, our teams are stronger to drive the company's future.
What we offer you:
Competitive salary & Bonus Scheme, 28 Days Annual Leave + Public Holidays, Holiday Buy & Sell programme, Pension Scheme, Employee Share Ownership Programme, Various Health & Wellbeing Support Options, Gym Flex, Open Talent Market (internal mobility opportunities + access to mentors & projects globally), Shopping & Dining Discounts, Learning Portal and much more.
Apply now:
Please submit an online application to be considered for any position with us. You know about us, so let us learn about you! Apply today.
Looking to make an IMPACT with your career? When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values - Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork - starts with us.
Become an IMPACT Maker with Schneider Electric - apply today!
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