Marketing Manager
About Wavey Ice
Wavey Ice is a vibrant drinks company that specialises in premium, small-batch beverages. Known for our innovative and handcrafted approach, we are on a mission to bring our unique offerings to a global audience. Our team thrives on creativity, collaboration, and the pursuit of excellence. Based in Northern Ireland, we’re seeking a passionate Marketing Manager to join our local team and lead our brand’s marketing efforts as we scale globally.
Role Overview
As the Marketing Manager, you will play a critical role in building Wavey Ice’s brand, engaging with our audience, and driving sales growth. Stationed close to the core team in Hillsborough/Belfast, you will develop and execute marketing strategies that resonate locally and globally, ensuring Wavey Ice becomes a household name in the premium drinks market.
Key Responsibilities
1. Strategic Marketing & Planning
* Develop and execute a marketing plan to support Wavey Ice’s growth goals locally and globally.
* Conduct market research to identify new opportunities, trends, and audience segments.
* Collaborate with the leadership team to align marketing initiatives with overall business objectives.
2. Brand & Content Development
* Build Wavey Ice’s brand identity, emphasising its premium, small-batch, and female-owned values.
* Oversee the creation of engaging content, from social media posts to promotional campaigns, ensuring consistency in messaging.
* Develop compelling stories around products, founders, and the brand ethos to connect with audiences.
3. Community Engagement
* Foster strong relationships with the local community in Northern Ireland to promote brand loyalty.
* Organise and manage in-person events such as tastings, pop-ups, and collaborations.
* Cultivate partnerships with influencers and ambassadors to amplify brand reach.
4. Digital Marketing
* Manage Wavey Ice’s digital presence, including social media platforms, email campaigns, and SEO strategies.
* Analyse digital performance metrics and optimise campaigns to achieve a high return on investment (ROI).
* Lead paid advertising efforts on platforms like Instagram, Facebook, and LinkedIn.
5. Global Expansion Support
* Plan and execute marketing campaigns to establish Wavey Ice in international markets.
* Coordinate with distributors and regional partners to ensure tailored marketing strategies for target regions.
* Identify and attend international trade shows or events to showcase the brand.
6. Data-Driven Decision Making
* Use analytics tools to monitor marketing performance and consumer insights.
* Adjust strategies based on data to maximise impact and achieve targets.
* Provide regular reports to the COO on campaign performance and ROI.
7. Team Collaboration
* Work closely with the production and operations team to align marketing efforts with product launches.
* Manage external partners, such as freelance designers and PR agencies, to scale marketing initiatives effectively.
Requirements
* Experience: 3-5 years in a marketing role, ideally within the FMCG, food & beverage, or lifestyle sectors. Experience with global marketing campaigns is a plus.
* Skills:
* Proficiency in digital marketing tools, analytics platforms, and content creation software.
* Strong communication and storytelling abilities.
* Experience managing social media campaigns and influencer partnerships.
* Ability to develop and manage budgets, with a focus on ROI.
* Mindset:
* Entrepreneurial and proactive, with the ability to thrive in a fast-paced, growing company.
* Creative thinker with a passion for storytelling and community building.
* Data-driven, with a keen eye for optimising strategies based on performance insights.
Why Join Wavey Ice?
* Be part of a growing, innovative brand at the forefront of the premium drinks market.
* Work within a close-knit, supportive team in Northern Ireland, with opportunities to make a global impact.
* Enjoy the chance to shape a brand’s voice and strategy while being deeply connected to its mission.
Apply now
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