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Why Deliveroo?
When you first think about Deliveroo, you probably think of getting great food to your house in less than half an hour. Awesome right? But behind the scenes is the real story. This story is one of high growth, huge challenges and an enormous opportunity ahead of us. It began when Deliveroo's founder and CEO Will Shu moved to London in 2013 - he discovered a city full of great restaurants, but he was amazed that so few of them delivered food. He made it his personal mission to bring the best local restaurants directly to people’s doors.
Today, Deliveroo operates a hyperlocal three-sided marketplace, connecting local consumers, restaurants and grocers, and riders to fulfil a mission critical, emotional purchase in under 30 minutes. By offering fast and reliable delivery which consumers can track online, Deliveroo has grown rapidly. Deliveroo now operates in 10 markets worldwide, working with thousands of restaurants and grocers, thousands of riders, and serving millions of consumers.
We want to be the definitive food company - the app you go to any time you have a hunger pang. We are transforming the way people think about food. We are providing people with limitless access to different cuisines and restaurants, turning cooking from a chore to a choice, and giving people the freedom to eat what they want, when they want, where they want it.
The Role
As a CRM Senior Executive you are the voice of Deliveroo when speaking with our customers across the UK & Ireland. Reporting into the UKI CRM Manager you’ll initiate, build, proof, send and approve targeted campaigns across our customer segments, including campaigns that support and enhance our overall marketing calendar. Overall you’ll be laser focused on creating campaigns that are relevant to our customers, focusing on utilising the right channels at the right time and that ultimately deliver a meaningful impact to our customers and the business. You'll sit within the Central CRM team, but work closely with teams from across the whole business, including our UK Marketing team.
To Do All Of This, You'll:
* Collaborate with the UKI CRM Manager, UKI Marketing Team and other stakeholders to support the UKI Marketing calendar through CRM channels.
* Coordinate and be responsible for BAU calendar management and for creating engaging and dynamic end-to-end delivery of emails, push-notifications, in-app banners and in-app messages executing in a timely and effective manner.
* Create, deploy and own local experiments to develop CRM best practices.
* Be comfortable with data targeting, segmentation & analysis - pulling it, manipulating it and interpreting it.
* Proactively communicate with stakeholders to ensure workloads & deadlines are managed efficiently.
* Drive test & learn strategies to optimise email templates, channel content and customer initiatives creating email best practice and making recommendations across the business.
* Support the UKI CRM Manager with the CRM strategy: analyse and track key segments for future growth and commercial planning.
* Conduct post campaign reporting, pulling out the most interesting lessons and using these to guide your future ideas.
* Deliver small projects for T&L experiments or promotional campaign strategies aligning to business goals.
Must Haves
* Bachelor's Degree (Marketing or Business preferred) or strong relevant experience.
* A minimum of 2-3 years CRM experience.
* Highly computer literate with:
* HTML familiarity (ability to understand where changes need to be made).
* Data visualisation tools (Looker experience preferred).
Life at Deliveroo
We are a small team, with very large impact, seeking to answer some of the most interesting questions out there. We move fast, we're always looking for new ideas and we're very transparent about the decisions we make and why we make them.
At Deliveroo we know that people are the heart of the business and we prioritise their welfare. We offer a wide range of competitive benefits in areas including health, family, finance, community, convenience, growth, time away and relocation.
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