Role: Adobe Analytics ManagerRate: £585 p/d Inside IR35Location: Central London HQ – 2 days p/w on siteDuration: 6 months initial – extensions likelyWe are looking for a passionate Adobe Analytics Manager with subject matter expertise in Adobe Analytics and Adobe Launch and is comfortable operating in a fast-paced environment solution. The role also entails managing internal and third-party tag implementations to ensure accurate and comprehensive data collection.Skills & Qualifications:EssentialExperience using Adobe Launch and Adobe AnalyticsKnowledge of HTML, CSS, JavaScriptKnowledge of data visualization software like Tableau and PowerBIAdvanced Excel skills are requiredExcellent written and verbal communication skills and strong attention to detailExperience in designing solutions and writing technical documentationDevelop customize QA and troubleshoot data collection code in complex environments with consistent use of tag management systemsStrong analytical and problem-solving skills, with the ability to interpret complex data sets and extract actionable insights.Strong project management abilities to handle multiple initiatives simultaneously and meet deadlines.Familiarity with data privacy regulations (e.g., GDPR, CCPA) and their implications on data collection and usage.DesirableDemonstrable experience of solving onsite problems using Analytics tools, including debuggers (Omnibug, Ghostery, etc)Strategic Thinker: Adopts a holistic perspective that considers data, analytics, customer insights, and different parts of the business when making recommendationsKnowledge and understanding of Salesforce and Adobe Marketo platformsResponsibilities:Tag Management: Implementation and maintenance of internal and third-party tags to capture relevant data across web pages, applications, and other digital assets.Quality Assurance: Implement rigorous quality control processes to ensure data accuracy and integrity, troubleshoot data discrepancies, and promptly address any tracking issues.Performance Measurement: Define and track key performance metrics related to Adobe Analytics implementation, ensuring the successful achievement of data-driven objectives.Cross-Functional Collaboration: Collaborate with various teams, including Marketing, Product Management, UX/UI, and Development, to understand data needs, track key performance indicators (KPIs), and implement data tracking solutions.Data Governance: Establish data governance practices to maintain data privacy, compliance, and security standards in alignment with industry regulations.