Customer Activation Manager - Ready to Drink (Sparkling Tea)
Department: Marketing
Employment Type: Permanent - Full Time
Location: Andover
Description
In Twinings UK&I we are on a stimulating journey of transformation as we seek to achieve our exciting goal of becoming a leading brand in wellbeing drinks. We have created an organisation designed to be in flow, where everyone has a pivotal role to play, and an experience that enables you to get the most out of life at Twinings and thrive.
The Customer Activation Manager will be key in converting our wellbeing strategy into the soft drinks category with brilliant, executable plans that inspire our targeted customers to bring our initiatives to life, enabling Twinings to become established as a leading brand in RTD cold wellbeing drinks.
Your passion for understanding our customers and drive to open this new category will be essential as you lead the delivery and execution of our brand experience and commercial plan across Retail and Out of home, to help convert our target shopper and firmly establish Twinings as a leading player in cold wellbeing drinks.
Are you energetic and enthusiastic, with a passion for customer understanding? Do you thrive on building partnerships and making a visible impact on growth?
Key Responsibilities
* Optimise the investment across our targeted customers to create & deliver a brilliant activation plan in store and online which is aligned to our consumer communication.
* Identify the big shopper engagement opportunities between our customers and our brand strategy that enable us to accelerate our wellbeing visibility.
* Coordinate the delivery of compelling selling stories to ensure these reflect our vision for RTD and our execution ambitions.
* Always apply a MROI and insight learning loop to continuously improve our plans and execution.
* As we break into this new cold category you will be quick and agile to learn and adapt our plans to ensure we continue to maximise our investment return.
* Connecting consumer and customer insight into compelling activation opportunities and stories that deliver growth for Twinings and the customer.
* Lead on / bring the vision to help deliver fantastic customer engagement days and trade events that epitomise our brand purpose at every opportunity.
* Become the centre for many parts that come together, you are well tuned into other teams and bring those needed together to deliver your agenda.
Skills, Knowledge and Expertise
* Creativity in bringing our plans to life with customers.
* Great relationship builder internally and externally.
* Growth mindset, resourceful and determined to find ways to overcome challenges.
* Skilled at developing and making plans happen.
* Retailer insight driven.
* Adept at bringing people with you across the organisation as well as a desire for continuous learning and improvement.
* Experience as an activation, trade or shopper marketing manager, or with commercial experience in Foodservice and Retail channels.
* Experience of managing budgets and raising PO’s.
* A can-do person with strong project management and planning skills.
* Experience of presenting plans at a high-level to both internal and external stakeholders.
* Agency management experience to convey clear creative activation requirements.
* High performance mindset, resourceful and determined to find ways to overcome challenges.
Benefits
* Yearly bonus based on personal contribution and financial performance.
* Flexible working options.
* 25 days holiday plus 8 bank holidays and the option to buy and sell holidays.
* Onsite Gym and Wellbeing Centre.
* Perkbox – employee discount scheme with discounts online, in high street stores, cinema, holidays, restaurants and many more.
* Pension scheme with your contributions matched for up to 10% of your salary.
* Cycle to work scheme.
* SimplyHealth Cash plan.
* Onsite Staff shop and online staff discounts.
* Four week Digital Nomad.
* Opportunity for a variety of market leading development opportunities.
* 2 recharge days a year to pause and get back on top and thriving.
* Birthday day off.
* Inspiring connection events in line with our exciting wellbeing vision.
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