Are you a digital marketer with a flair for creating engaging graphics and video? We have an exciting opportunity for an analytical and proactive Digital Marketing and Content Officer looking for their next opportunity.
We are looking for a pragmatic, positive and talented Marketer who will join our small and friendly team to create, manage and report on omni-channel marketing campaigns to support our student recruitment goals and build brand reputation.
You will be joining at an exciting time, as we look to bring the College's new strategic vision into reality through bold and transformative digital and marketing initiatives. This role will play a pivotal part in expressing what life at St Brendan's is like for the 2,000+ students who choose to study with us.
The majority of the Digital Marketing and Content Production Officer's role will be focused on producing for and managing digital channels, but a willingness to get involved in supporting events and out-of-home and print advertising as needed is a must.
Passionate about digital marketing and effective communication in a student-centred environment, your expertise and support will ensure that all our digital channels are accurate, up-to-date, relevant to our audience, and accessible to all. Key responsibilities include:
1. Plan, produce and promote print, graphic design (Adobe/Canva), copy, short and long form video and other content formats for use across various online and offline channels.
2. Manage day-to-day social, paid social and paid search calendars and advertising campaigns (supporting external agencies where applicable), being confident to report on efficiency and drive improvements. Keeping campaigns and activities on time and to budget.
3. Maintain, monitor and optimise the College website via CMS, conducting regular audits and reporting to improve performance and user experience (Google Analytics, SEMrush, Search console, etc).
To be successful, you'll have a passion for marketing and creativity, ideally with some previous experience in a similar role. You will be a great communicator with a track record of planning and implementing multiple projects to meet strict deadlines, plus an interest and desire to develop knowledge and experience of a range of communications disciplines, in particular marketing and digital. You should be positive, proactive, and hands-on, with excellent organisational skills and a results-driven mindset.
Meet some of the criteria for this role but not all? While previous experience is important to us, so too is a passion and willingness to develop, learn and progress. If you feel you meet some, but not all, of the criteria for this role we would encourage you to apply if you are genuinely passionate about digital marketing in a student-centred environment. If successful, you would be placed on a lower graded role (£26,927 to £28,549) and provided the opportunity to gain experiences and develop your skills with the opportunity to progress.
#J-18808-Ljbffr