Our Role
The Digital Designer is responsible for executing the design of seasonal campaigns and features, as well as refining and developing the user journey.
Working with the Digital Design Manager to ensure the campaigns translate consistently across web, social, editorial and marketing departments.
With a strong understanding of retail and brand, the Digital Designer will focus on responsive e-com, ensuring the website reflects and enhances The White Company values, and optimises the presentation of The White Company (and Little White Company) brand online.
What you'll be doing
* Take creative direction from the Digital Design Manager and, as an active member of the digital design team, contribute ideas and solutions that enhance both the creative process and the final output.
* Support the delivery of both project-based and BAU design tasks - such as weekly homepage refreshes, product launches, promotional banners, and trading updates.
* Create engaging social media stories and motion assets using After Effects, aligned with campaign messaging and brand tone.
* Produce and artwork a range of digital marketing assets (e.g. display banners & affiliate assets), ensuring all output meets brand and quality standards.
* Active design role in refining and developing the customer journey, working with responsive wire-frames to design and implement enhancements to the site.
* Demonstrate the highest design standards and motivate others to display the same.
* Responsible for the design work briefed by the Online trading team, to be executed to the aggressive timescales required in a fast moving retail environment.
* Adapt designs to country specific requirements, ensuring all components are supporting the seamless customer journey to checkout.
* Provide design support to Senior Digital Designer, and a proactive approach to daily design process.
* Have good understanding of e-commerce and digital design process including the back-end systems and functionality.
* Constantly maintain awareness of new trends in design, on and off-line, and how these can be appropriately applied to the brand. Capture and share with colleagues.
* Manage deadlines effectively, ensuring conceptual work is completed in time for production.
* Manage multiple projects simultaneously, balancing speed with attention to detail, and communicating progress clearly across teams.
Key Skills and Qualifications
* Relevant retail online experience preferably within a lifestyle retail brand.
* Proficient in Figma for creating responsive design systems and reusable components.
* Solid experience and understanding of responsive design across mobile and desktop.
* Medium-level experience in After Effects to create animations, transitions, or rich digital content.
* Skilled in Adobe Creative Suite, with strong layout, typography, and image-editing abilities.
* Mid Level of understanding of wireframing, UX, end to end customer journey.
* Pixel perfect design & attention to detail.
* Strategic thinker.
* Abundance of new ideas and energy, break the rules and push boundaries.
* Strong knowledge of HTML and CSS to enable a strong working relationship with the developers.
* Up-to-date knowledge of technology, awareness of mobile and touch devices.
* Strong presentation skills.
* Excellent communication skills.
* Ability to build relationships across the wider business; e.g. marketing, B&M.
* Work collaboratively with off-line designers.
* Strong portfolio of forward-thinking design projects.
Desirable
* Experience using Amplience Content Authoring.
* Experience designing within a component-based system, with an understanding of design tokens and scalable UI.
* Interest in motion design or interaction design beyond static visuals.
* Experience working in the luxury market.
* Knowledge of SAP Hybris Ecommerce Platform.
* Note: This outline is to be used as a guide only. Changes in this Job Description may occur as the department changes and grows.
What we’ll offer you
At The White Company, we value our employees for always going the extra mile for every one of our customers; we reward this with great benefits and competitive salaries.
* Discount - Up to 50% discount and access to regular Sample Sales.
* Holiday - 23 days rising to 25 with length of service.
* Holiday Buy – opportunity to buy up to 5 days holiday.
* Pension Scheme - enrolled in our Group Personal Pension schemes upon joining the business.
* Bonus - In addition to our competitive salaries, all our employees are entitled to join a discretionary bonus scheme (based on policy eligibility).
* Perkplace Benefits Platform – offering a variety of discounts across well-being and lifestyle.
* Wagestream Money Management app - access to Wagestream gives you power over your pay and supports financial wellbeing.
* Continued Development – We offer structured support from our own in-house Learning and Development Hub.
* Life Assurance.
Additional Benefits
* Fruit basket daily.
* Tea and coffee provided.
* Working from Home - option to work from home on Mondays and Fridays.
* Social - Christmas party/social events throughout the year.
* Seasonal Sample Sales.
* Volunteer Day - with a charity of your choice.
* Great Location - Close to transport links - over ground Shepherds Bush station /underground White City & Wood Lane stations. Westfield shopping centre with shops restaurants/bars/cinema and gyms.
Our Equality Diversity and Inclusion statement of commitment
At The White Company we are committed to creating an inclusive culture that welcomes and celebrates a diversity of backgrounds and identities.
We are working together to ensure our environment is one where people can bring their authentic selves to work, where their contribution is valued, ability enhanced, and perspective appreciated. Where difference is respected, encouraged, and celebrated. Where you can feel you belong.
We are committed to an active Equality Diversity and Inclusion Policy, which starts with our recruitment and selection process.
We'd love you to join us on our journey.
Our Sustainability statement of commitment
We are committed to building a sustainable legacy that will enable a brighter future for people and our planet. We believe this should be reflected in everything we do.
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