The Pleavin Group, a dynamic and innovative leader across multiple industries, is seeking a results-driven and creative Campaign Manager to join our growing marketing team. As a Campaign Manager at The Pleavin Group, you will play a pivotal role in shaping and executing marketing campaigns that drive engagement and business growth across our diverse portfolio.
This position is ideal for a motivated individual with a passion for crafting compelling content and implementing impactful marketing strategies. If you thrive in a collaborative environment and possess a strategic mindset, this is the perfect opportunity to make a significant impact within a fast-growing organisation.
This role is to support marketing across brands within The Pleavin Group; Pleavin Power, Pirtek, Pleavin Petroleum and The Pleavin Group. You will work closely with the sales, service, and leadership teams to ensure alignment between marketing initiatives and business objectives.
Monday – Friday: 09:00 – 17:00 based on site at our HQ in Bromborough.
Reports To: Head of Digital
Roles and Responsibilities
* Develop and implement comprehensive email campaign strategies across Pleavin Group Brands. Delivery of campaigns for Pleavin Power and Pirtek Wirral.
* Utilise data-driven insights to optimise campaigns for engagement and conversion. Regular reporting on campaign success with pro-active ideas for how to increase engagement.
* Management of multiple client email lists.
* Monitor and analyse campaign performance metrics, providing recommendations for continuous improvement.
* Collaborate with the service team to seamlessly integrate marketing efforts into the customer journey process.
* Support client onboarding processes, ensuring a smooth transition into our products and services.
* Craft persuasive and impactful copy for email campaigns, social media posts, and various marketing materials including awards applications and Pleavin News articles.
* Maintain brand consistency and tone across all communication channels.
* Collaborate with the team to create visually appealing and effective content.
* Stay abreast of industry trends and identify opportunities to enhance our social media presence.
* Engage with online communities to foster positive relationships and brand advocacy.
* Generate creative and relevant content aligned with target audiences.
* Collaborate with internal teams to gather information and insights for content creation.
* Continuously evaluate content performance and adjust strategies accordingly.
* Align campaign efforts with business goals, developing and executing strategies for key performance indicators.
* Thrive in a fast-paced environment, adapting to changing priorities and managing multiple projects.
* Collaborate seamlessly with diverse roles within the marketing department with occasional support of social channels.
* Creation and management of strategic press releases for partners and case studies.
* Small graphic design and printing for internal documentation.
* Liaise with external SEO Agency on copy for the Pleavin Power website.
* Proven experience in campaign management and content creation.
* Strong written and verbal communication skills.
* Proficiency in marketing tools and analytics platforms.
* Ability to thrive in a fast-paced, collaborative environment.
* Ability to solve problems with a positive attitude.
* Experience of working effectively as part of a team as well as independently.
* Ability to manage own workload and establish priorities.
* Previous success in managing end-to-end marketing campaigns, from conceptualisation to execution and analysis.
* Adaptable and resilient under a fast-paced environment.
* Strategic thinker with creative flair.
* Bachelor’s degree in Marketing, Communications, or a related field.
* 2+ Years working in a Marketing role.
* Experience with Canva, Adobe Creative Suite, Constant Contact and Active Campaign.
Company Benefits
* 28 Days Annual Leave (Including Bank Holidays)
* Healthy lunch provided
* Access to our onsite gym
* Company Pension Scheme
HOW TO APPLY: SEND CV AND COVER LETTER TO GEORGIA.FLYNN@PLEAVINPOWER.CO.UK
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