COMPANY OVERVIEW
Designer Parfums is a fast growing, dynamic global fragrance company in the perfume & cosmetics industry, with a UK base in London and international ambition, with active business in around 70 markets.
We are a friendly, family-owned business, and we are proud to create, develop, and distribute brands from a fantastic portfolio of heritage classics to celebrity trend-led fragrances. We are brand owners and licensees for GHOST, JENNIFER LOPEZ, HAWAIIAN TROPIC, CERRUTI, PLAYBOY & JEAN LOUIS SCHERRER and delighted to be distributors for ARIANA GRANDE, GUY LAROCHE, PALOMA PICASSO, AIGNER & GANT.
Our employees make our business special. With strong family values, we believe that Designer Parfums is a more prosperous and fun place to work when people feel free to be themselves. We believe in the power of being Authentic, Agile and Approachable while meeting our business goals.
This is a hybrid role that requires working 4 days from our office based in London and 1 day from home.
JOB OVERVIEW
Are you a strategic thinker with a passion for fragrances and beauty? The Global Commercial Marketing Manager role offers a unique opportunity to bridge the gap between sales and marketing. You'll lead brand strategies on a global scale, collaborating with markets while enjoying the fast-paced rhythm of London and travelling to exciting destinations.
Capture the essence of the Brand DNA and plans, and translate it into market plans, monitor evolution and collaborate with brands & markets on improvements/adjustments.
Work hand in hand with the Brand Creative team and Brand Leader in installing the brands across markets, with a strong focus in the key markets. Partner with Brand Creative to enhance brand plans.
Develop specific strategies and approaches hand in hand with Area Managers and Markets.
KEY DUTIES AND RESPONSIBILITIES
1. Strategic Brand Development:
2. Collaborative Strategy Crafting: Partner with the Global Brand Team to craft and execute potent global brand strategies, with profitability at the forefront.
3. Market Synergy: Transform strategies into actionable blueprints for local market teams, ensuring execution excellence and competitive edge.
4. Brand Evolution: Infuse your passion into the brand's vision, playing a pivotal role in its strategic and commercial evolution.
5. Relationships as Catalysts: Foster robust connections with distributors, retailers, and area managers, driving market expansion.
6. Launch Excellence: Contribute to market-leading launch plans by dissecting proposals and aligning with the global brand team.
7. Innovative Insights: Share timely insights and market needs, fueling brand innovation. Be with the Global Brand Team to craft and execute global brand strategies, keeping brand profitability in focus.
8. Translate strategies into actionable plans for local market teams, driving execution and competitive advantage.
9. Operational Excellence and Reporting:
10. Tailored Presentations: Create dynamic brand presentations for distributors and retailers, fostering clarity and alignment.
11. Timely Communication: Ensure brand information reaches distributors and retailers promptly, fostering transparency.
12. Logistical Mastery: Collaborate with operations to supply data and assets for seamless new launches.
13. Insightful Analytics: Evaluate media plan feedback and performance indicators, driving data-informed decisions.
14. Brand Guardianship: Uphold brand guidelines on online retailers' pages, ensuring uniformity. Lead the creation of comprehensive brand guidelines, trade catalogues, and digital toolkits.
15. Commercial and Strategic Data Insights: Compile and present monthly distributor reports, revealing key insights.
QUALIFICATIONS AND EXPERIENCE:
Graduate level with ideally business / marketing related degree.
Minimum 4 years of experience, ideally in sales, buying, or marketing within fashion, beauty, or fragrance.
Strong numerical and analytical skills, proficient in PowerPoint and Excel.
Eager to learn and proactive in a dynamic environment.
Self-motivated, organized, and results-driven.
Exceptional communication and presentation skills.
Ability to build strong relationships across internal teams and external partners.
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