Visiaitv is an innovation funder, digitalisation partner, award-winning SOLIDWORKS reseller, 3D Printing partner and trusted advisor to thousands of businesses around the world, including many household names. We are one of the world’s leading tax incentive and innovation management advisors who secure funding for companies undertaking Research and Development (R&D) and innovative activities.
Together, we expect turnover to grow significantly over the next 12 months – exciting times lie ahead!
What will I be doing?
The Marketing Officer provides all round support for our company marketing, communications and sales activities. This role encompasses creative, analytical, digital, commercial and administrative responsibilities. Reporting to the Marketing Manager, the Marketing Officer works closely with colleagues in sales and the wider team.
The role focuses on:
Website(s)
* Maintain 3 websites using Wordpress CMS, working with developers to ensure it is meeting the needs of the organisation
* Identify issues and areas of improvement
* Create and implement content schedules (blog posting, page updates, etc.), ensuring SEO is maximised
* Interrogate analytical data to identify trends and opportunities
Social Media
* Manage social media marketing campaigns and day-to-day activities on LinkedIn and X
* Grow follower count
* Create, curate, and manage all published content
* Create and implement content schedules to drive actions/website visits
* Analyse analytics data to identify trends and opportunities
* LinkedIn Advertising experience beneficial
* Manage Visiativ UK YouTube channel
Events
* Manage the co-ordination of company events, exhibitions, and tradeshows
* Manage memberships and relationships (e.g. Cambridge Wireless)
* Support the sales team with promotion of events via website, email and social
* Attend events, as and when needed, to support the team
Data / CRM
* Maintain marketing database
* Create lists for marketing campaigns
* Manage inbound lead distribution
* Manage website visitor tracking assignments and reporting
Email Campaigns
* Previous experience/knowledge of email platforms required
* Creation of email campaigns from templates
* Manage emailing lists, segmentation & sends
* Reporting of email performance to sales team and Marketing Manager
* Ability to analyse performance and make improvements
* Create and manage journeys
* Email automation knowledge beneficial
In-house marketing support
* Testimonial and Case Studies Champion – Must be willing to travel for videoshoots and customer interviews
* Maintenance of marketing related calendar of events
* Maintenance of marketing collateral library
Competence, Experience & Skills
* Excellent written and verbal communication skills
* Excellent organisational skills
* Ability to work as part of a team with the desire to propose independent ideas
* Self-motivated, proactive and willingness to ‘go the extra mile’
* B2B Marketing Experience (2+ Years)
* Experience with CRM platforms - ideally Salesforce (12+ months)
* Good working knowledge of Wordpress (12+ months)
* Knowledge of social scheduling tools
Desirable:
* Marketing Automation knowledge/experience
* Creative design and/or UX skills, with working knowledge of Adobe Creative suite (specifically Photoshop, InDesign)
* Video editing experience (Adobe Premier Pro)
* Google analytics experience
* Search Advertising (Google/Microsoft/LinkedIn) experience
* Interest in technology, engineering and product design a bonus!
What's in it for you?
* Competitive salary (depending on experience)
* Vitality Health Insurance (Including eye and dental)
* Life Assurance
* Holiday allowance of 33 days per calendar year
* Company pension scheme with option for enhanced contributions
* Group Income Protection
* Remote/hybrid working arrangement (2-3 days in the office)
* Flexible working environment
* EV Scheme
* Fun & friendly team events!
* Annual staff events
Interested?
Why not register your interest, or alternatively if you have any questions, please feel free to reach out to Group HR Director or 07994 200923
#LI-VISIATIVUK
#J-18808-Ljbffr