Job Description
It takes great people to achieve greatness. People with a sense of purpose and integrity. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of nearly 60,000 professionals globally who are making their mark on some of the world’s most beloved brands, including DᴇWALT®, STANLEY® and BLACK+DECKER® https://www.stanleyblackanddecker.com/
Senior Brand Manager Outdoor (UK, Remote)
Location: Remote/Virtual. Role is 100% virtual/remote, you will have the option to use our UK, Slough office if required.
Purpose:
As the Senior Brand Manager Outdoor, you will be responsible for developing and executing an omni-channel strategy to accelerate the growth of the DEWALT and Cub Cadet brands and products across EMEA ANZ. This position leads the planning and execution of marketing and end-user communications supporting DEWALT and Cub Cadet products including brand integration, region communications strategy, product launch planning, creative adaptation and execution, and campaign management.
In this role, you will ensure full integration of marketing plans to maximize the effectiveness of brand positioning, content, and creative execution across product categories and adapt to regional nuances when necessary. You will be leading the EMEA ANZ marketing efforts and will be working closely with the channel marketing team to ensure integration across local and retail media campaigns and retail channel executions. Outdoor Pro Landscaping and Forestry Products are a huge growth opportunity for DEWALT; the successful candidate will lead the charge in building DEWALT’s right to win and help to scale the marketing efforts.
The Senior Brand Manager Outdoor may assume responsibility for other projects as assigned by the Director of Global Brand Strategy for Outdoor. This position also coordinates agency efficiency initiatives including resource management and relationship management.
The Job (responsibilities):
* Plan & Create
* Creating, developing, and guiding the DEWALT and Cub Cadet marketing development
* Planning digital sales & marketing activities and supervising the creation and maintenance of brand websites
* Conduit for region-specific marketing communication
* Planning EMEA-ANZ marketing budget management with spend controlling and performing budget planning
* Segmentation alignment and brand health tracking
* Driving and ensuring the seamless maintenance of marketing PIM and support across division data sharing and master data refinement
* Develop & Deliver
* Partnering with all related functions, in-depth with Sales and Product Marketing, and alignment with the Commercial / Channel Marketing teams
* Developing new digital communication solutions, tools and refining existing ones in usability, effectiveness, and information architecture
* Planning and creating online questionnaires & surveys and contributing to brand newsletters
* Create An Execution-Oriented And Winning Culture In The Team
* Ability to take a high-level vision and convert it into detailed and timebound execution plans. Sets expectations with the team to develop high-ROI actions to drive performance and growth.
* Developing an in-depth understanding of competitor tactics in the key customer markets. Can leverage competitive knowledge for strategic decision-making.
* Being self-motivated to drive excellence. Executing flawlessly on value drivers and key priorities of the business.
* People Management
* Onboard team members as the Outdoor business grows.
* Ability to build teams and work cross-functionally.
* Enterprise Leadership And Scalability
* Strong business acumen. Understands ROI levers for marketing investments, able to envision both short-term and long-term implications of key decisions.
* Is able to think beyond own area of responsibility while making key decisions with regards to focus areas, investments, and talent
* Has the ambition to grow further in their career
The Person (requirements):
* A University degree (BA or MBA) in Marketing/Communications
* At least 5 years of professional experience in Brand Marketing
* Experience in the Outdoor Dealer Channel with preferable experience in Outdoor equipment
* Are currently based in the UK, France, or Germany, and have previous experience working in one of these locations
* Fluency in written and verbal English language communication
* Strong business acumen and growth mindset
* Exceptional analytical and communication skills
* Ability to work seamlessly with leaders at multiple levels
* Strong capability to link the marketing approach to the overall business strategy
* Managerial courage and communication skills to effectively and constructively challenge, influence, and guide senior leaders and experts in the organization
* Skilled at working and leading in a multi-cultural, multi-matrix environment
We offer:
You’ll receive a competitive salary and a comprehensive benefits plan (which can vary depending on EU location), including:
* Medical, dental, life, vision, and wellness programs.
* Disability coverage.
* Paid time off.
* Discounts on Stanley Black & Decker tools and other partner programs.
And More:
We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:
* Grow: Be part of our global company with 20+ brands, allowing you to grow and develop your skills along multiple career paths.
* Learn: Access a wealth of learning resources, including LinkedIn Learning, the Lean Academy, and our online university.
* Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity, and inclusion.
* Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.
Additionally, you’ll experience the pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than just the #1 tools and storage company; we also have a leading presence in engineered fastening. We’re visionaries and industry 4.0 innovators. As successful as we’ve been in the past, we recognize that we have much further to go. That’s where you come in. Join us!