CDC Global Solutions are proud to partner with one of the top 10 pharmaceutical companies globally. We are looking for an Omnichannel Marketing & Communications Manager to join their CDMO and Life Science services division.
Reporting to the Head of Marketing & Communications.
This person will be responsible for developing and executing an integrated marketing strategy across multiple platforms (digital, print, events, and more) to effectively engage with key decision-makers in the life science sectors.
Responsibilities:
* Create and implement a cohesive marketing plan that ensures a seamless customer experience across all touchpoints, including digital (email, social media, SEO/SEM), traditional (print ads, brochures), and events (trade shows, webinars).
* Collaborate with internal teams (sales, modality leads, and corporate communications) to ensure alignment between marketing efforts and business goals.
* Design and execute targeted marketing campaigns that incorporate content, ABM (Account-Based Marketing), and lead nurturing tactics.
* Utilise data analytics to measure and optimise campaigns, adjusting strategies to increase effectiveness and ROI.
* Lead efforts on digital platforms, including website management, social media strategy, email marketing, and SEO to improve visibility and engagement.
* Ensure alignment between digital and offline campaigns to maintain a consistent brand message.
* Work closely with internal and external content creators to develop messaging tailored for different channels and customer personas.
* Leverage CRM and marketing automation tools (Salesforce Marketing Cloud) to collect and analyse customer data, building a deep understanding of buyer personas and behaviour
* Collaborate with branding, media, and creative agencies
Requirements:
* Bachelor’s degree in Marketing, Communications, or related field.
* 7+ years of experience in B2B marketing, with a proven track record in customer activation, communication, and/or change management.
* 2+ years experience in the CDMO sector.
* Strong knowledge of digital marketing, ABM, SEO/SEM, email marketing, and CRM tools (e.g., Salesforce, HubSpot).
* Proven track record of managing omnichannel campaigns with a focus on driving revenue and customer engagement.
* Willingness to travel globally (up to 15%).
* Proactive mindset and change agent attitude as well as a collaborative spirit and strong team orientation
* Self-motivated, independent learner, passionate about marketing communications and able to work autonomously