Key Responsibilities and Activities
:
1. Campari UK Internal Category Focus:
2. Lead the continous analysis of brand and company performance throughout the year across both the On & Off Trade
3. Utilise category and customer insight to highlight potential future opportunities and issues for the Campari UK, turning insight into action.
4. Assist in measurement and evaluation of major customer initiatives where required
5. Ownership of the continuous internal reporting structure for Campari UK’s market & category data
6. Deliver rapid, accurate and insightful responses to data requests from senior management across a variery of topics:
7. Category Performance, Segmentation & Trends
8. Brand strategy & performance
9. Competitor analysis
10. Channel, consumer & shopper insight reviews
11. Consumer/shopper understanding, P2P and ranging recommendations
12. SKU framework & Serve strategy
13. Line management and development of a Category Manager and an Analyst
14. Efficient management of the continous agencies as a resource in order to generate excellent insight creation
15. Ownership, Evolution and Creation of Campari UK Category Toolkit:
16. Ownership of Campari’s category segmentation, customising and evolving the approach to unlock opportunities and identify ranging opportunities for retailers across both channels
17. Ownership of the category growth drivers to help shape Campari UK’s strategic direction, ensure that the category drivers are supported with key facts and insights to drive engagement linked to relevant category, market, consumer & shopper trends.
18. Develop and build out a Category Strategy linked to key growth drivers and market, shopper and consumer trends that provides strategic direction for the category, customers and Campari UK.
19. Customer:
20. Work with commercial channel leads to develop and implement category recommendations for key On and Off Trade Retailers, linked to core insights and trends
21. Expert in generating comprehensive insights and a category stories using all available continuous data sources
22. Build on-going relationships with key retail partners through range reviews, category reviews and sell-in presentations, based on a category-first approach
23. Ownership of category overviews and range reviews with key retailer (On & Off Trade) partners
24. Create customised retailer specific selling stories, by leveraging all available selling material
25. Deliver merchandising recommendations aligned to shopper, consumer and category insight
26. Exectution of retailer engagement strategy through the category strategy process
Key Relationships
Reporting Lines:
27. Reports to Commercial Operations and Capability Manager
Direct Reports:
28. Category Manager & Category Analyst (both on and off trade)
Other Internal Relationships:
29. On Trade Commercial Team
30. Off Trade Commercial Team
31. Brand Marketing
32. Customer Marketing Managers (On & Off Trade)
33. Finance Team
34. National Advocacy Team
35. UK Lead Team
External Relationships:
36. Research & Insight Agencies
37. On & Off Trade Customers
38. Management Consultancies
39. Data, Analytics and Insight Partners Kantar, IRI, Nielsen, CGA, Dunhumby, SIP etc.)
Experience and Skills
Experience Required:
40. Minimum of five years operating in a category management position, ideally within the UK FMCG industry, BWS highly desireable but not essential.
41. Previous line management experience highly desirable.
42. Expert in category management principles with a proven track record of working within category teams and customer facing roles
43. Ability to analyse complicated information rapidly, identify risks & opportunities and explain complex issues simply. Study the broad picture and pick out key details to be shared – ‘make the complicated simple’
44. Expert in generating comprehensive insights and a category story using all available continuous data sources
45. Excellent UK Industry knowledge across both the On & Off Trade, experience in both is advantageous
46. The ability to work in cross functional teams on both small & large scale projects
47. Proven problem solving skills, coupled with structural thinking and strong analytical abilities
48. Personal resilience and able to work under pressure with tight deadlines
49. Gravitas, confidence and leadership skills to challenge and influence at all levels of the business
50. Previous line management experience highly desirable.
Functional Skills:
51. Advanced skills in excel & market data query systems (Dunnhumby, SIP and Discover)
52. Channel and Category Segmentation experience
53. Category, Brand & Portfolio Strategy understanding and experience
54. Strong analytical & reporting skills
55. Excellent communication skills (verbal & written presentation skills) with the ability to distil and bring complex data to life
56. A strong understanding of Category Management principles and strategies
Our commitment to Diversity & Inclusion:
At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.
Note to applicants:
Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.
Notice to third party agencies:
Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.
Our commitment to Diversity & Inclusion:
At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.
Note to applicants:
Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.
Notice to third party agencies:
Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided .