Marketing Operations Specialist - HubSpot & ABM (Contractor)
Technology
Remote UK
Are you a data-driven marketing professional with a passion for optimising systems and turning leads into opportunities? Join a fast-paced, forward-thinking company where your expertise in HubSpot and Account-Based Marketing (ABM) will directly contribute to sales pipeline success.
Responsibilities:
* Manage and optimise the company’s HubSpot platform, ensuring alignment between marketing and sales functions.
* Design, implement, and refine automated workflows to nurture leads and deliver personalised communications.
* Qualify leads using ABM strategies and channel-based criteria, converting them into Sales Qualified Leads (SQLs).
* Create and maintain marketing performance reports and dashboards to track campaign effectiveness.
* Collaborate closely with the sales team to ensure efficient lead handoff and cohesive funnel management.
Background:
* Extensive hands-on experience with HubSpot.
* Deep understanding of ABM, lead qualification and channel-based lead distribution.
* Skilled in data analysis with the ability to extract insights and make actionable recommendations.
* Proficient in marketing automation best practices and workflow development.
* Highly organized with strong problem-solving skills and attention to detail.
Contact: Jack Berry
jberry@marketingmoves.com
Salary c£70k