The Trade Mastermind is a dynamic and innovative company dedicated to providing exceptional services to our valued customers in the trade and construction industry. With a commitment to excellence and a passion for success, we're constantly expanding our reach and making a positive impact in the industry.
As the Head of Marketing, you will be responsible for developing and executing strategic marketing plans to drive brand awareness and achieve business objectives. Your role will involve overseeing all marketing activities and leading a team of marketing professionals. Key duties include:
* Develop and implement comprehensive marketing strategies aligned with the company's growth objectives and target audience.
* Conduct market research and analysis to identify opportunities for expansion and differentiation in the competitive landscape.
* Brand Development and Positioning:
* Define and articulate the Trade Mastermind brand identity, messaging, and value proposition to resonate with our target market.
* Develop brand guidelines and standards to ensure consistency across all marketing channels and touchpoints.
* Digital Marketing and Online Presence:
* Oversee the development and execution of digital marketing campaigns across various channels, including email, social media, PPC, SEO, and content marketing.
* Optimize website performance and user experience to drive traffic, engagement, and conversions.
* Lead Generation ...