CRM EXECUTIVE Would you like to work for a Chester based company promoting luxury travel, cruise and sun holidays? My client is looking to put the customer at the heart of their marketing team. We are looking for a CRM Executive to join our team for a 12-month fixed-term maternity cover. If you are entrepreneurial in spirit, creative in your thinking, and always ready to go the extra mile then we want you onboard.
Purpose of the Role:
This is an exciting opportunity to join our team and play a key role during this period.
You will work closely with the CRM Manager and Head of Marketing, taking over key responsibilities and ensuring a smooth transition during the maternity leave period. The CRM Executive will support the CRM agenda within marketing, building and optimising our CRM communications to drive bookings, increase loyalty and lifetime value of customers.
Key Responsibilities:
Supporting the CRM strategy to improve customer loyalty and retention
Working with the CRM Manager to plan and execute email and SMS marketing campaigns including the set-up, scheduling, and deployment of one-time, recurring, and triggered campaigns.
Manage monthly email marketing calendar
Deliver flawless campaign execution by working to agreed processes and SLAs
Ensuring marketing is delivered against agreed tone of voice and brand guidelines
Use reporting tools like Google Analytics to analyse email statistics and use key metrics to report on consumer insights, content, a...