Direct message the job poster from Better Placed Ltd - A Sunday Times Top 10 Employer in 2023!
Manager: Marketing | Digital | Ecommerce | Analytics | Product. North & Midlands
Senior Brand Manager
Retail
West Midlands. Hybrid (WFH)
The Brand:
* Iconic brand name, developed over the past 50+ years. £ Multi-Million turnover.
* Uniquely themselves. They have stayed true to their core brand identity to stand the test of time and become market leaders.
* Huge international expansion.
* Growth firmly on the agenda including expanding their product and service offering, further international growth and new brand acquisition.
* Excellent reputation for quality and exceptional customer experience. Keeping customers at the centre of everything they do and deliver.
* Fantastic reputation from employees. Known for their positive culture.
Key responsibilities include:
* Managing the ongoing development of the brand and brand strategy, continuing to drive growth, brand performance and the overall position in the market.
* Developing the brand proposition and creating frameworks for the business to roll out.
* Monitor brands performance against agreed targets and report accordingly.
* Coordinate with the internal digital, creative and data team for the delivery of the multi-channel / through the line campaign & communications for the brand.
* Understand customer behaviour, market trends and competitors (supported by their in house insights team) to influence key decisions made about the brand.
* Manage external brand communications including POS, PR, and Digital. Key events and promotions.
Skills & Experiences:
* Strong Marketing/Brand experience, brand concept and strategy as well as campaign coordination.
* Ideally experienced in hospitality/leisure with some food & drink experience.
* A strong background in brand building.
* Experience coordinating multi-channel campaigns – PR, Digital, Marketing, Print, Content, ATL, TTL etc.
* Plenty of experience in a customer centric environment as this role has a real focus on customer experience.
* Excellent communications and stakeholder management experience.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Advertising, Marketing, and Strategy/Planning
Industries
Retail, Travel Arrangements, and Marketing Services
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