About SSG:
At SSG we believe that human interaction is an essential part of the caregiving process, and that good technology should enable caregivers to be free from unnecessary distractions, so they can focus on giving their patients the care they need, when they need it.
That’s why, for almost 60 years, we have been developing smart solutions and technologies that connect people and systems to provide safer, healthier environments for both staff and patients in the acute care setting.
From our first electronic nurse ‘call bell’ system launched in 1964, that enabled patients in hospital to call for help, we have continued to explore ways that technology can work for our customers. Whether that is providing essential critical alarms, integrated communication systems or software solutions to enhance clinical workflow, our focus is on keeping patients safe, providing a calming environment, and giving our customers more time to care.
We are proud to be a British manufacturer, with a strong heritage in product design, build and installation. As technology advances, our digital solutions can help customers evolve with the ever-changing demands of the healthcare environment, preserving resources, reducing costs and improving patient care.
Our people are inspired and empowered to develop best in class solutions that have a positive impact on the patient and carer experience. As part of the Halma family, we are passionate about creating a safer, cleaner and healthier future for everyone, every day.
OUR PURPOSE: To create a world where every patient feels safe.
OUR VISION: A world where technology works for people, so that caregivers have more time to care for their patients.
OUR MISSION: We provide smart communication solutions, connecting caregivers, patients and data, to improve workflow and decision making, so that patients get the care they need, when they need it.
Purpose of the role:
The Marketing Assistant is a key role within the marketing department responsible for executing campaigns, managing digital platforms, managing communications, and coordinating various projects. You will play a vital role in ensuring the success of marketing activity, enhancing the company’s online presence and driving engagement.
The role will be instrumental in driving internal and external customer engagement in order to maintain and grow relationships, both within domestic and international markets.
Key responsibilities:
1. Campaign Support:
o Assist in the planning, execution, and tracking of marketing campaigns across various channels (digital, social, print, and events).
o Create, proofread, and edit content for marketing materials, including blogs, newsletters, social media posts, and advertisements.
2. Digital Marketing:
o Assist in creating and managing digital marketing campaigns across various platforms, including Google Ads, Facebook, Instagram, LinkedIn, and email marketing tools.
o Design, execute, and analyse email marketing campaigns using tools like Mailchimp.
o Manage subscriber lists and ensure compliance with GDPR or other relevant regulations.
3. Social Media Management:
o Plan, schedule, post, manage and monitor social media posts across platforms, ensuring alignment with the marketing strategy.
o Engage with online audiences and followers by responding to comments, messages, and reviews in a timely manner.
o Analyse social media metrics to track engagement and identify trends.
o Provide training, tools and guidelines to help colleagues utilise social media within Halma compliance policies.
4. Website Management:
o Update and maintain website content.
o Ensure website content is accurate, engaging, and optimised for both desktop and mobile users.
o Collaborate with developers or IT teams to troubleshoot website issues.
o Optimise website content and landing pages for SEO and user experience.
5. Content Creation:
o Collaborate on the creation of engaging digital content and support the development of graphics, videos, and other multimedia content and ensure compliance with SSG brand guidelines & Halma digital media policies.
o Assist with the creation of presentations and reports for internal and external use.
o Assist in designing digital assets using tools like Canva or Adobe Creative Suite.
o Advance SEO copywriting, including meta tags and descriptions.
6. Market Research:
o Conduct research on digital trends, competitors, and customer behaviour.
o Gather and analyse data into actionable reports to inform marketing strategies.
o Stay up-to-date with emerging digital marketing tools and strategies.
7. Data Analysis:
o Track key metrics, such as website traffic, click-through rates, conversion rates, and ROI.
o Compile data into actionable reports to guide marketing strategies.
8. Event Coordination:
o Help plan and execute marketing events, trade shows, and webinars.
o Coordinate logistics, prepare materials, and assist with on-site support.
9. Administrative Support:
o Provide administrative support to the marketing function as needed, including tasks such as processing purchase orders, managing invoicing, and coordinating hotel and meeting room bookings.
o Maintain and update the marketing databases, ensuring all records are accurate.
o Monitor inventory and order promotional materials as needed.
o Prepare reports and presentations.
10. Collaboration:
o Work closely with sales and other internal teams to align marketing strategies with company goals.
o Coordinate with external vendors and partners as required.
Skills / experience:
Competencies:
* Constructive Teamwork: co-operates well with others; shares knowledge, experience and information; supports others in the pursuit of team goals; values differences.
* Effective Communication: communicates in a clear, precise and structured way; speaks with authority and conviction; presents effectively.
* Influence: challenge and influence others; makes an impact; convinces and persuades others; promotes plans and ideas successfully.
* Initiative and Responsibility: acts on own initiative, makes things happen and accepts responsibility for the results.
* Innovation: produces fresh and imaginative ideas and solutions; breaks away from tradition; promotes change and novelty; eliminates non-valued added activities.
* Professional Expertise: demonstrates specialist knowledge and expertise in own area; participates in continuous professional development.
* Time Management and Prioritisation: demonstrates skills in time management and delegation; prioritises according to demands and allocates resources effectively; has the ability to multi-task.
* Analysis and Problem Solving: quickly understands and analyses complex issues and problems; comes up with sound and rational judgments to ensure the right decision is reached.
* Delivery: drives towards achieving results and holds others accountable to commitments.
Skills:
* Proficiency in digital marketing tools (e.g., Google Ads, Google Analytics, Mailchimp).
* Proficiency in social platforms (e.g. LinkedIn, YouTube, Vimeo).
* Basic knowledge of HTML, CSS, and CMS platforms like WordPress.
* Strong written and verbal communication skills.
* Proficiency in Microsoft Office Suite and CRM systems.
* Proficiency with creative marketing tools (e.g. Canva, or Adobe Creative Suite).
* Knowledge of SEO, PPC, and digital analytics tools.
* Analytical mindset with a passion for tracking and optimising campaign performance.
* Excellent organizational skills and attention to detail.
* Creative mindset with the ability to multitask in a fast-paced environment.
Qualifications:
* Education: Bachelor’s degree in Marketing, Digital Media, Communications, or a related field (or equivalent experience).
* Experience: 1-2 years in digital marketing or a marketing-related role preferred. Strong familiarity with digital tools and platforms is essential.
Benefits:
* Bonus scheme
* Pension scheme
* 25 days holiday plus bank holidays, 1 additional day is accrued from 5 years’ service onwards up to a maximum of 30 days plus bank holidays.
* Life Assurance scheme 2 x annual salary.
* Salary exchange.
* Long service awards for 10, 20 & 25 years (£50, £150 & £500).
* Vouchers for birthdays and Christmas.
* Simply Health Benefit (company funded at level 1, upgrades available) – employees can claim money back towards the cost of medical check-ups, appointments, and treatments to help keep them physically and mentally fit.
* Employee Assistance Programme and on-site trained mental health first aiders.
* Halma Share Incentive Plan.
* Regular company social events – summer & Christmas parties and seasonal celebrations.
Job Types: Full-time, Permanent
Schedule:
* Day shift
* Monday to Friday
Work Location: In person
Reference ID: Marketing Assistant
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