Portsmouth
Rivers Casino Portsmouth
3630 Victory Blvd.
Portsmouth, VA 23701, USA
Job Summary:
Manages and oversees all Direct Mail campaigns and Marketing analytic reporting in order to sustain, maximize and grow customers in order to meet and exceed financial goals.
Duties/Responsibilities:
* The Database Manager is responsible for the development and implementation of database marketing initiatives that serve to attract new customers as well as retain and grow existing customers.
* Complimentary privileges within prescribed limits in accordance with the approved Comp Matrix.
* Ability to create offers and move patrons into groups for respective offers.
* Responsible for the development and implementation of strategic marketing goals in order to achieve and surpass budgeted expectations.
* Responsible for developing the Database Marketing Analyst in the strategic implementation of all marketing programs.
* The Database Manager executes all aspects of data related activities and administers the production of direct mail and player lists.
* Oversees all database marketing projects to ensure accuracy and integrity of all offers, customer lists and customer records. Evaluates and inputs all marketing customer list requests.
* Evaluates effectiveness of database marketing efforts and makes recommendations.
* Assists in the development and execution of effective prospect and retention marketing programs for the property.
* Maintains current operating knowledge of necessary system functions to effectively coordinate database marketing projects.
* Accurately tracks redemptions of all database marketing programs.
* Produces timely analysis reports to determine profitability of Marketing programs.
* Adheres to all regulatory, company and department policies and procedures.
* Responsible for assisting in developing in accordance with established policies, procedures and controls.
* Research, analysis and development of new systems for revenue growth throughout the casino environment.
* Works with multiple departments to monitor and identify areas in which IT systems can be implemented to reduce labor costs, increase customer satisfaction, and increase revenue.
* Researches competitor's usage of technology, as well as new technologies that may be of interest to the casino.
* Develop queries and procedures to extract and communicate required information.
* Utilize MS Access, MS Excel, Cognos, Oracle or another SQL client to add functionality to developed systems.
* Use existing databases to create reports and answer key questions about guest activity such as inquiries regarding demographics, profitability, program redemption, etc.
* Creates and presents Return on Investment spreadsheets.
* Participates in marketing functions as required.
* Develops and presents databases marketing plans and budgets.
* Ability to work with minimal supervision, be detail and result-oriented, maintain a high level of accuracy and integrity, and have excellent time management skills.
* Maintains confidentiality of customer information.
* Ability to create, read, analyze and interpret financial reports and marketing analysis reports.
* Work closely with related departments to manage and utilize the customer databases to consistently yield the most profitable mix of business.
* Develop, provide and utilize data driven decisions and efficient data extraction.
* Provide solid project management skills to manage multi-faceted, complex direct-marketing programs with both internal and external vendors/agencies.
* Performs other related duties as assigned.
* Works closely with Slot Departments/Hosts, Table Games, Players Club, F&B, IT, Accounting and direct mail vendors.
* Analyzes customer and group trends and provides monthly reports.
* Coordinates the data production of all direct mail pieces and ensures that vendor/support is equipped with all of the data related information necessary.
* Provides training as assigned for employees. Provides systems training related to promotions, special events and on-going promotions.
* Fields patron complaints when they become issues or inquiries.
* Programming languages (Visual Basic and SQL) helpful along with experience using relational databases (Access, SQL Server), Showcase and general financial analysis.
* Thorough knowledge and understanding of player tracking and analysis system.
Required Skills/Abilities:
* Ability to successfully fulfill the pre-employment process, including licensing.
* Experience with quantitative analysis and/or statistics, and skilled in reporting and data visualization software, with strong presentation skills.
* Prior experience in developing and maintaining revenue goals.
* Proven leadership qualities with the ability to focus on results.
* Excellent organizational and project management skills; experience with Microsoft Office programs and Google suite programs; superior oral, written and interpersonal communication skills; ability to function both independently and in a team-oriented unit.
* Excellent interpersonal skills and the ability to quickly evaluate alternatives and decide on a plan of action.
* Ability to work with minimal supervision, be detail and result-oriented, maintain a high level of accuracy and integrity, and have excellent time management skills.
* Ability to work flexible shifts and days of the week including holidays.
* Must be able to remain professional and tolerate stress related to servicing public guests in a high pressure and fast-paced environment on the Casino Gaming Floor.
* Must possess planning skills and demonstrate the ability to handle and prioritize multiple tasks.
* Must maintain a thorough knowledge and understanding of player tracking and analysis system.
* Must have experience resolving problems decisively and timely, and adapting to changes as well as experience determining when senior leadership assistance is necessary for problem solving.
* Must be able to be constantly exposed to casino-related environmental factors, including, but not limited to second hand smoke and excessive noise.
* Must be able to traverse through the Casino to arrive at assigned locations.
* Must be able to constantly and accurately communicate effectively and politely in spoken English with Team Members and guests to answer questions, provide information and check for guest satisfaction or Team Member understanding.
* Ability to exhibit conduct in accordance with all Virginia Lottery Board, Federal and State laws and regulations, and Rivers Casino Portsmouth and departmental policies and procedures.
Education and Experience:
* Proficient in creating, analyzing and interpreting data and financial reports including but not limited to SQL, Tableau and Excel and other data visualization tools required.
* Bachelor's degree in Marketing or Information Technology and/or appropriate database marketing/casino experience.
* Minimum 2-4 years of experience at the supervisory/managerial level in Marketing.
Physical Requirements:
* Prolonged periods of sitting at a desk and working on a computer.
* Ability to work flexible shifts and days of the week, including weekends and holidays.
* Must be able to lift 40lbs., bend, stretch, and stand for extended periods of time; climb stairs, reach, twist, sit, walk, and/or run.
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