PPC and SEO Specialist
We’re a thriving team passionate about working together to deliver excellence, all in a natural forest environment.
Welcome to Center Parcs – the number one choice for short break holidays, employing a team of over 10,000 across Head Office and six separate villages located in the UK and Ireland.
PPC & SEO SPECIALIST | Circa £40,000 per annum
Hybrid role with both office and home-working
This is an exciting opportunity to join our Digital team as PPC & SEO Specialist.
Reporting to the Paid Media Manager, you will be responsible, together with our external agency, for driving the PPC and SEO strategy for Center Parcs UK & Ireland, Aqua Sana UK & Ireland and our Corporate Events business; to deliver against our targets and objectives, but ultimately to maximise bookings and budget efficiency.
Keeping up to date with industry trends, innovations and algorithm updates, you will optimise our PPC activity and on and offsite SEO strategies to ensure continual improvements to ultimately maximise bookings and ROI efficiency. You will also help to devise and implement annual test plans to ensure that PPC and SEO are effective channels, whilst continuing to take advantage of new innovations and updates.
This is a data driven role, where you will use analytics tools such as Google Adwords, Looker Studio, SEMrush, Screaming Frog & Adobe Analytics to evaluate, analyse and improve performance. You will also work with the digital experience team and our copy writers to create content/landing pages and make technical changes that will boost organic and paid traffic on our website. Therefore, it is essential that the successful candidate has previous experience managing a paid search account, as well as devising on and offsite SEO strategies, demonstrating continual improvement for identified keywords; ensuring that PPC and organic search are effective channels for Center Parcs, Aqua Sana and B2B, across both markets.
HOURS OF WORK
You will be contracted to work 150 hours per 4-week period (37.5 hours per week). Normal working hours are 9am to 5pm, Monday to Friday. However, dynamic working is available whereby the earliest start time is 7am and the latest finish time is 7pm.